How to Create Interactive Videos with Clickable Links for Ecommerce Brands
Learn how to elevate your eCommerce brand's video marketing strategy with interactive videos featuring clickable links on YouTube and Videowise.
In today's digital landscape, video content has become an essential tool for eCommerce brands to engage with their audience. However, simply creating videos is no longer enough. To truly stand out and drive conversions, it's crucial to make your videos interactive and clickable. By incorporating clickable links into your videos, you can take your eCommerce brand to the next level and provide a seamless user experience. In this article, we will explore various techniques and strategies to enhance your videos and maximize their potential.
YouTube is undoubtedly one of the most popular platforms for video content. With millions of users uploading and watching videos every day, it's important to find ways to stand out from the crowd and maximize engagement. One effective strategy is to leverage clickable links in your videos, providing viewers with easy access to additional resources and encouraging them to take action.
There are several ways you can enhance your YouTube videos and drive engagement through clickable links. Let's explore some of these strategies in more detail:
Your video description is a prime location to include clickable links. It's the first thing viewers see when they scroll down to read more about your video. By strategically placing relevant links throughout your video description, you can increase the chances of viewers clicking through to your website, specific product pages, or even your social media accounts.
For example, if you're showcasing a product in your video, you can include a link to the product page in the video description. This makes it easy for interested viewers to learn more and make a purchase. Similarly, if you're promoting a giveaway or a special offer, you can include a link to the entry form or the landing page where viewers can take advantage of the offer.
Info cards are a powerful tool that allows you to add interactive elements within your YouTube videos. These cards can be used to provide additional information, promote other related videos, or highlight specific products. By incorporating clickable links through info cards, you can encourage viewers to take actions and engage further with your content.
For instance, if you're creating a tutorial video, you can use info cards to link to relevant resources or related videos that provide more in-depth information. This not only enhances the viewer's experience but also keeps them engaged with your channel for a longer period of time. Additionally, if you have an eCommerce store, you can use info cards to link directly to product pages, making it convenient for viewers to explore and make purchases.
An end screen is the perfect opportunity to capture viewers' attention before they move on to the next video. By utilizing clickable links in your end screen, you can guide viewers to related content or invite them to explore your eCommerce store, increasing the chances of them staying engaged with your channel.
When creating an end screen, it's important to offer a clear call-to-action (CTA) that entices viewers to take the desired action. For example, you can use a clickable link to direct viewers to a playlist of related videos, encouraging them to continue watching. Alternatively, you can use the end screen to promote a limited-time offer or a new product launch, linking to the relevant landing page where viewers can learn more or make a purchase.
By strategically incorporating clickable links in your YouTube videos, you can enhance the viewer's experience, drive engagement, and increase traffic to your website or eCommerce store. Experiment with different strategies and analyze the results to find what works best for your audience. Remember, the key is to provide value and make it easy for viewers to take the desired action.
While YouTube is a fantastic platform, it's not the only place where your videos can shine. MP4 videos give you the flexibility to embed them on your website or share them across various social media platforms. By leveraging Videowise, you can maximize the potential of MP4 videos and create even more engaging experiences for your audience.
With Videowise, you have the power to take your MP4 videos to the next level. Let's explore some of the exciting features and strategies that can help you make the most out of your video content.
Videowise allows you to add customizable lead capture forms directly within your MP4 videos. By strategically placing clickable lead capture forms at key moments throughout your video, you can effortlessly gather valuable leads. Offering a compelling incentive in exchange for their contact information can significantly boost conversions.
Imagine having a captivating video that not only entertains your audience but also captures their information seamlessly. With Videowise, you can achieve just that. By strategically placing lead capture forms within your MP4 videos, you can turn passive viewers into potential customers.
Every video should have a clear call to action (CTA) to prompt viewers to take the desired action. Whether it's encouraging them to make a purchase, sign up for a newsletter, or explore your product catalog, incorporating clickable CTAs within your MP4 videos can drive action and conversions. Be sure to make your CTAs stand out visually and provide a seamless user experience.
With Videowise, you have the ability to create compelling CTAs that are seamlessly integrated into your MP4 videos. By strategically placing these clickable CTAs at the right moments, you can guide your viewers towards the desired action, whether it's making a purchase or signing up for a service.
Videowise enables you to monetize your MP4 videos by adding shoppable products and links. This feature allows viewers to make a purchase directly within the video, eliminating any friction between interest and action. By making your videos shoppable, you can capitalize on impulse purchases and generate revenue effortlessly.
Imagine the power of turning your videos into virtual storefronts. With Videowise, you can seamlessly integrate shoppable products and links into your MP4 videos, allowing viewers to explore and purchase products without ever leaving the video. This frictionless shopping experience can significantly boost your eCommerce revenue.
Adding an interactive quiz to your MP4 videos can be a fun and engaging way to captivate your audience. Videowise allows you to embed clickable quizzes within your videos, providing an opportunity to educate viewers, collect data, and drive engagement. Consider incorporating quizzes that are relevant to your eCommerce brand and align with your audience's interests.
Interactive quizzes are a fantastic way to not only entertain your viewers but also gather valuable insights about their preferences and interests. With Videowise, you can easily create and embed interactive quizzes within your MP4 videos, turning passive viewers into active participants. This not only boosts engagement but also helps you tailor your marketing strategies to better suit your audience.
By incorporating clickable links and interactive elements into your videos, you can transform them into powerful marketing tools for your eCommerce brand. Whether you're using YouTube or exploring the versatility of MP4 videos with Videowise, the key is to provide valuable and seamless experiences for your audience. By following these techniques and strategies, you'll be on your way to creating interactive videos that drive engagement, conversions, and ultimately, boost your eCommerce brand's success.
Ready to revolutionize your eCommerce brand's video content? Ghost is here to help you create an immersive online experience that captivates and converts. With our free shoppable video platform, you can effortlessly integrate interactive videos into your website, enhancing engagement and driving sales. Don't miss out on the opportunity to modernize your digital strategy with our easy-to-use tools, from shoppable videos to personalized shopping experiences. Sign up for your free interactive video account today and start transforming your customer interactions into memorable journeys that lead to growth and success.