Privacy Policy

Last modified: June 21, 2022

Introduction

GhostRetail Inc. (“GhostRetail”, "Company" or "We") respect your privacy and are committed to protecting it by complying with this policy.  This policy describes:

  • How we collect, use, disclose, and protect the personal information of our customers and website users ("you").
  • Describes the types of information we may collect from you or that you may provide when you visit the website ghostretail.com (our "Website").
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.

Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. 

This policy applies to information we collect, use, or disclose about you:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

Information We Collect About You

We collect and use several types of information from and about you, including:

  • Personal information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, user name or other similar identifier and any other identifier we may use to contact you. 

We provide an opportunity for any user to opt-out of contact for marketing purposeson an ongoing basis by using the unsubscribe mechanism at the bottom of our e-mails, or e-mailing to privacy@ghostretail.com.

  • Non-personal information (“NPI”), that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as device information, IP address, geo-location information, browser name, type of computer or device, and technical information about a User’s means of connecting to the Services, such as operating system, Internet service provider utilized, and mobile network information.  We may also collect Non-personal details about your Website interactions, including the full URLs, clickstream to, through and from our Website, page response times, download errors, length of visits to certain pages and page interaction information.

How We Collect Information About You

We use different methods to collect your information, including through:

  • Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise. 
  • Automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

How We Use Your Information

GhostRetail uses your information in an ongoing effort to better understand and serve our customers and to improve the content and functionality of our Site.

In addition, we may use Personal Information, on an aggregated de-identified basis, for research purposes to improve our Site or Services.  This aggregated de-identified information does not identify any individual and therefore is considered and treated as NPI under this Privacy Policy.  For instance, we use NPI to monitor traffic and to collect statistical data.  No NPI by itself, or together with aggregated Personal Information, can be tracked to a specific individual’s Personal Information.

Specific Uses of NPI by GhostRetail:

  • To conduct internal research on our customers to better understand and serve them, including usage patterns, demographics, interests and behaviors.
  • We use anonymized and aggregated information about Users interaction with our Site to test our systems, data analysis, developing new services and improving and/or personalizing your experience on our Site.

The NPI collected by GhostRetail will not be shared with third parties, except as expressly indicated in this Privacy Policy, or for other lawful purposes.

Technology Used to Collect NPI:

  • We use different types of technology to collect this information, such as log files, embedded scripts, cookies, web beacons, and pixel tags.

Transferring Your Personal Information

We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.

We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.

Cookies & Opt-out

We use cookies to enhance Users’ experiences.  Users’ web browsers place cookies on their computers for record-keeping purposes and sometimes to track information about them.  Cookies help GhostRetail accurately understand how many consumers are visiting our Website, how often Users visit the Website, what content Users are most interested in, and how they prefer to interact with Content on the Website.  For example, a cookie will allow us to remember certain things like your Internet Protocol (IP) address (IP addresses are strings of numbers that identify senders and receivers of information sent across the Internet), the time and duration of your visits, how you navigated through GhostRetail’s content and where you exited the Website. GhostRetail does not use cookies to retrieve information from your device that we did not originally send in a cookie.

GhostRetail uses Google Analytics, which uses cookies to track information about traffic and visitors and sends such information (i) to Google servers in the United States and (ii) to the GhostRetail.  Google Analytics does not identify any individual users or associate your IP address with any other data held by Google.   GhostRetail uses such information in the aggregate to compile statistical reports about the activity on the Services as well as to benchmark the Services to other third parties who also use Google Analytics.  This information is used by GhostRetail to improve the Services and their functionality. 

Google’s privacy policy can be found here: policies.google.com/privacy

You may disable cookies using your browser’s settings. Please consult your browser’s help function for information on how to disable cookies.

You may opt-out of Google Analytics by clicking here: tools.google.com/dlpage/gaoptout?hl=en

Note that if you disable cookies, certain features of GhostRetail’s Services may not function to their fullest potential.

Consent

GhostRetail respects your privacy and, unless otherwise required by law, we will not collect, use or disclose your Personal Information without your prior consent. Your consent may be expressed or implied. You may expressly give your consent in writing, verbally or through any electronic means.  In certain circumstances, your consent may be implied by your actions.  For example, providing us with Personal Information to register for a demo is implied consent to use such information to provide you with the associated services.

The form of consent sought by GhostRetail may vary, depending upon the circumstances and type of information disclosed. In determining the appropriate form of consent, GhostRetail shall take into account the sensitivity of the Personal Information and the reasonable expectations of our users.  GhostRetail will seek express consent when the information is likely to be considered sensitive. Implied consent will generally be appropriate where the information is less sensitive.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. In order to withdraw consent, you must provide notice to GhostRetail in writing.

Safeguards

GhostRetail protects your Personal Information by security safeguards appropriate to the sensitivity of the information.  We will protect Personal Information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification.

Our methods of protection include:

  • utilizing access controls and firewall controls for our computer servers;
  • limiting access of employees and contractors to, and the use of, Personal Information through the use of passwords and graduated levels of clearance and making available Personal Information only on a need-to-know basis;
  • the use of pseudonymization and encryption of Personal Information, where appropriate;
  • measures to ensure the ongoing confidentiality, integrity, availability and resilience of our systems and services; and
  • a process for regularly testing, assessing and evaluating the effectiveness of technical and organisational measures for ensuring the security of the processing of Personal Information.

Children Under The Age Of 13

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.   If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. 

Accessing And Correcting Your Personal Information

Upon request, GhostRetail will provide you information regarding the existence, use and disclosure of your Personal Information and you will be given access to that information.  GhostRetail will respond to an application for individual access to Personal Information within a reasonable time and at minimal or no cost to the individual. An individual may challenge the accuracy and completeness of the information and have it amended as appropriate.

Withdrawing Your Consent

Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at privacy@ghostretail.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision. 

Changes To Our Privacy Policy

We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information And Challenging Compliance

We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at: 

Privacy Officer
93-301 Dunlop St. E
Barrie, ON
L4M 1A8
Or:
privacy@ghostretail.com 

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.

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