25 Best Free Video Editing Apps (2024)

Discover the 25 best free video editing apps for every skill level, device, and purpose.

Lights, camera, action: It’s time to shine a spotlight on some of the best free video apps out there. Whether you’re a seasoned pro looking for a free solution to save on your software spend or a newbie that isn’t quite ready to commit to a paid solution, we’ve rounded up some of the best free editing video apps. 

Couple of things to note before we jump into our full list of the best free video editors. First, we’re including the best free video editing software out there whether it’s available as an app on your phone, a desktop solution, or a cloud-based solution that can be accessed from anywhere.

Secondly, our roundup of the best free video editing software includes many options that have a free tier, as well as a paid option. Accessing advanced features or removing a watermark will likely require upgrading to a paid tier. 

Ready to start making some video magic? Keep reading to learn more about the best free video tools out there! 

What is a video app? 

Video apps have become an indispensable part of modern life, altering the way we consume information, entertain ourselves, and connect with others. These software applications, accessible on various platforms such as smartphones, tablets, and desktop computers, offer a multitude of functionalities that go beyond simple video playback. 

Whether you're looking to edit a short film, connect with loved ones via video conferencing, live stream an event, or even learn a new skill through interactive video content, there's likely a video app specifically designed for that purpose.

What sets video apps apart from other forms of media is their ability to engage users in a more immersive way. Utilizing both visual and auditory elements, they captivate attention and often enable interactivity, whether it's liking, sharing, or commenting on content. 

The variety is truly staggering—from social media platforms like TikTok and YouTube that are built around video-sharing, to professional video editing software like Adobe Premiere Pro and Final Cut Pro, to video calling apps like Zoom and Skype. These apps not only serve different needs but also democratize video creation and consumption, making it accessible to virtually anyone with a smart device.

For the purposes of this list of the best free video apps, we're zeroing in on tools and solutions specifically designed to create or edit video. While there are numerous video-related applications out there—ranging from video conferencing to streaming services—our focus here is on apps that empower you to bring your own video projects to life. Whether you're an amateur videographer looking to edit family vacation footage or a professional creator aiming to produce next-level content to post as an Instagram Reel or take part in viral TikTok challenges, this list is curated to help you find the tools you need to transform your raw footage into polished, engaging videos.

What does video editing software do?

Video editing software is essentially your digital playground for creating visual stories. It's where raw footage transforms into something that captures attention, tells a story, or drives action. Think of it as the ultimate tool for cutting, trimming, and piecing together various video clips, audio tracks, and graphics to produce a cohesive narrative. But it doesn't stop there; video editing software offers a plethora of features that add layers of complexity and sophistication to your work.

At its core, video editing software allows you to assemble a timeline of clips, making it possible to easily rearrange scenes or segments. You can cut out unnecessary footage, add smooth transitions between scenes, and layer in text or voiceover to provide additional context or commentary. 

Beyond these basics, many video editing programs offer advanced functionalities such as color correction, special effects, and integration with other design software, thereby expanding your creative possibilities tenfold. Some of the best free video editing apps even feature built-in libraries of royalty-free music and stock footage, making it easier to add professional-level polish to your projects.

The sophistication of the video editing software can vary—from basic apps that handle straightforward cut-and-paste tasks to professional-grade software used in movie and TV production. 

Regardless of where they fall on this spectrum, all video editing software serves the same fundamental purpose: to help you bring your vision to life in a way that's engaging and, most importantly, shareable across various platforms. So, whether you're making a short social media video, a YouTube tutorial, or even a feature-length film, video editing software is the linchpin that holds all your creative elements together.

How to choose the best free video editing app? 

When it comes to selecting the ideal video app, the sheer volume of options can be overwhelming. However, narrowing down your choices becomes significantly easier when you start with a clear understanding of your needs and goals. Are you a video marketer focused on high-quality production, or are you an everyday user aiming to edit fun videos for social media? The answer to this question will guide you in identifying the essential features you can't live without when browsing our list of the best video editing software.

Here's a quick checklist to help you make an informed decision:

  • Features and Functionality: Does the video app offer the editing tools, transitions, and special effects you require? 
  • User Interface: Is it intuitive and easy to navigate, or does it have a steep learning curve? 
  • Price: If you're on a budget, consider what's available for free versus what features require a paid subscription. 
  • Compatibility: Ensure the video tool is compatible with your device and operating system.
  • Community and Support: Look for video apps that offer robust customer service or have an active user community for troubleshooting and tips.

Keep reading to dive deep into these aspects, offering you a thorough breakdown of the pros and cons of various free video editing software solutions. We also differentiate what's genuinely free from what additional functionalities come with paid tiers, so you can weigh your options with complete clarity. Armed with this knowledge, you'll be better positioned to choose a video app that’ll help you master the perfect final cut of your next project.

 

The 25 Best Free Video Editing Apps of 2024

Best Free Interactive Video Editor: GhostRetail

 

Ghost lets you create an unlimited number of shoppable, interactive videos for free. Take your completed videos and give them a perfect finishing touch in seconds by tagging products or other calls-to-action on your site. Then, upload the videos to your site as a floating widget, in-line video, or carousel, to turn passive viewing into active engagement. 

Interactive video doesn’t just have to be for shopping, either. You can drive people to book an appointment, contact you, or download an asset. As long as you have a site, you can create and add free shoppable video to your site in minutes with Ghost’s free specialty video editor. 

Get your free shoppable video editor account now.

What’s Free: Create unlimited videos and tag up to 10 products (or pages) per video. There is a ‘Powered by Ghost’ tab on your video player, however, it can be removed with a paid tier of Ghost’s shoppable video solution.

Pros:

  • Create unlimited free videos
  • Turn passive video watching into engagement and action 
  • All features available for free
  • Sets up in minutes
  • Tag up to 10 pages or products in a single video
  • Collect revenue or drive sales off your video content

Considerations:

  • Videos must be completed / edited before uploading; Ghost doesn’t allow for in-app editing

Best Suited For: Retailers, brands, and influencers with their own website that are looking to drive up the engagement and ROI off their video assets.

Best Free Editing Software for Professionals on a Budget: DaVinci Resolve

Screengrab of the Da Vinci interface featuring a woman cooking on a video editor screen.
Image courtesy of DaVinci Resolve

DaVinci Resolve is a professional video editing software offering high-end tools for color correction, visual effects, and audio post-production. As they mention on their site, actual professionals use their software for feature films and TV shows - they even boast an Emmy award! Its user-friendly interface appeals to both novices and professionals, offering high-quality output and Hollywood-grade tools.

What's Free: The free version is quite comprehensive, with multi-user collaboration, 2D and 3D title templates, and more. For 4K editing and advanced color correction, a paid plan starts at $295.

Pros:

  • Professional-grade tools
  • Free version is extremely robust
  • Multi-user collaboration

Considerations:

  • Steeper learning curve
  • Requires high-end hardware
  • Paid version needed for some advanced features
     

Best Suited For: Professionals looking for high-end features on a budget.

Best Free Editing Software for Quick Video Creation: Movavi Video Editor

Image courtesy of Movavi

Looking for a user-friendly video editing software that can create videos in minutes? Look no further than Movavi Video Editor. With its intuitive drag-and-drop interface, this program is perfect for beginners or anyone looking to edit their footage without any fuss. The video editor by Movavi offers basic tools like trimming or cropping, advanced features such as chroma key, color correction, or animation, and lots of pre-made filters, transitions, music, titles, and stickers to make your videos stand out.

What's Free: The free video editing software version provides almost everything to try it out, but leaves a watermark on exported videos and limits some advanced features. To access all features, you can purchase an annual subscription for $54.95 or a lifetime license for $79.95.

Pros:

  • Extremely user-friendly movie editor
  • Various pre-made assets to enhance videos
  • Affordable paid options

Considerations:

  • Free version limitations
  • Limited pro-level features
  • Additional effect packs are pricey

Best suited for: Beginners, social media content creators, or anyone looking to create stunning videos quickly.

 

Best Free Editing App for Exploring VFX: HitFilm Express (AKA FXhome by Artiist)

Screenshot of the HitFilm editing interface including an image of two people standing by a fire and an eye in closeup.o
Image courtesy of HitFilm Express

A cross between a video editor and a visual effects compositor, HitFilm Express is perfect for indie filmmakers - although they promote their solution as also working for people just getting started with social media videos too. It includes basic editing tools like cutting, slicing, trimming, and more, as well as user-friendly drag-and-drop transitions, presets, and a built-in library of stock footage, music, sound effects, and templates. In terms of visual effects, HitFilm Express lets you adjust lighting and lens flares, adjust the color grading, track motion, and key out greenscreen backgrounds.


What's Free: The free version includes a lightweight video editor, along with 127 effects and presets, a small selection of media assets, and unlimited exports. Social media creators can access the tool for $12.99/month, while professional video creators can get the pro version for $19.99/month.


Pros:

  • Excellent effects and compositing features
  • Great for indie filmmakers
  • Active community and tutorials

Considerations:

  • Slightly complicated UI
  • Add-ons can be pricey
  • Free version has limited VFX access

Best suited for: Indie filmmakers and those wanting to experiment with a visual effect or two.

Best Free Video Editor for Robust Editing Needs: Lightworks

Lightworks user interface featuring a boxing video being edited
Image courtesy of Lightworks

Lightworks is a professional-level software that's been around for decades, catering to the needs of editors from beginners to pros looking to create stunning video projects. Users can export videos in 720p HD, benefit from automatic saving, and apply advanced transitions and simple visual effects to enhance their projects. The timeline interface is designed to accommodate both novices and professionals, allowing for drag-and-drop simplicity while still offering advanced tools.

What's Free: Limited to 720p output and includes essential features like basic editing and effects. For 4K support and more features, plans start at $9.99/month per user.

Pros:

  • Robust editing features
  • Real-time effects
  • Multi-cam editing

Considerations:

  • Limited export quality in free version (720P HD)
  • UI not very intuitive
  • Steeper learning curve

Best Suited For: Professionals who want flexibility in their work environment.

 

Best No Watermark Free Video Editor: OpenShot

Openshot User Interface
Image courtesy of OpenShot

OpenShot is an open-source video editor that offers a user-friendly interface with drag-and-drop capabilities. The editor is cross-platform, compatible with Linux, Mac, and Windows, and features an array of editing tools. From basic functions like trim and slice to more advanced features like animation keyframes and audio waveforms, OpenShot aims to be an accessible yet versatile video editing tool. With unlimited tracks, a variety of video effects, and support for 70+ languages, OpenShot makes it easy for users to get started in video editing while still offering room for creativity.

What's Free: Completely free - although donations are accepted! You get all the features, including unlimited layers, 3D animation, and more.

Pros:

  • User-friendly
  • Unlimited layers
  • Completely free
     

Considerations:

  • Fewer professional-level features
  • Can be buggy
  • Less robust community support
     

Best Suited For: Beginners and those who want a no-cost, no-fuss solution.

 

Best Free Video Editor for Apple Users: iMovie

iMovie interface preview with different text templates over the image of a kite
Image courtesy of iMovie

iMovie is a go-to video editor for Apple device users, offering an intuitive interface coupled with a powerful set of storytelling tools. Particularly tailored for iPhone, iPad, and Mac users, iMovie excels in quick edits and template-based projects, allowing you to make the most of Magic Movie and Storyboards. These features not only automate video creation but also offer 20 different styles and shot lists to guide you through various genres like cooking, product reviews, and science experiments. The app supports 4K video and even allows ProRes and ProRAW imports, providing a range of options for both casual creators and aspiring filmmakers. 

What's Free: It's completely free with basic editing features, effects, and templates.

Pros:

  • Intuitive for Apple users
  • High-quality templates
  • Free with no limitations
     

Considerations:

  • Limited to Apple devices
  • Fewer advanced features
  • Limited customizability
     

Best Suited For: Apple users who want quick, high-quality edits without diving into professional features.

Best Free Video Editing Software for Film Students: Shotcut 

Shotcut editing interface featuring a movie of a motorcycle
Image courtesy of Shotcut

When it comes to versatile video editing without the premium price tag, Shotcut makes a strong case. This versatile, open-source video editor is both cross-platform and packed with features. It supports a wide range of audio and video formats thanks to FFmpeg, and allows native timeline editing for multi-format timelines. With options like Blackmagic Design for input and robust audio controls, Shotcut caters to both casual creators and seasoned professionals. Whether you're aiming for 4K resolution or experimenting with audio filters, Shotcut delivers without the frills.

What's Free: The app is 100% free and comes with features like multi-format timelines, 4K resolution support, and a plethora of video effects.

Pros
:

  • Fully free with no watermarks
  • Supports a wide range of video formats
  • 4K resolution support

Considerations:

  • Interface can be intimidating
  • Not the fastest rendering
  • No mobile version

Best Suited For: Those who need versatility in video formats and have the patience to learn.

 

Best Free Video Editor for Beginners: VideoPad

Videopad editor interface showing editing of a video of underwater footage with a coral reef
Image courtesy of VideoPad

VideoPad strikes a balance between ease of use for beginners and advanced tools for professionals, making it a well-rounded choice for video editing. It supports all popular video formats, and its intuitive design allows you to create and share high-quality videos in a snap, from DVD to 4K resolution. With over 50 built-in visual effects, chroma key green screen capabilities, and a robust suite of audio tools, you're equipped to tackle any project. Whether you're editing for YouTube or crafting a professional film, VideoPad simplifies the process without skimping on features.

What's Free: The free version is for non-commercial use and includes basics like cropping, trimming, and simple effects.

Pros:

  • Beginner-friendly
  • Fast video stream processor
  • Direct export to YouTube

Considerations:

  • Limited advanced features in free version
  • Occasional software crashes reported
  • Watermarked export in free version

Best Suited For: Novices and hobbyists who aim for simple yet effective editing.

Best Free Social Media Video Editor: InVideo

InVideo editing interface featuring an aloe vera plant with the word "Infrastructure" on top
Image courtesy of InVideo

InVideo is a cloud-based video editor designed for quick, template-driven content creation. With over 6,000 professionally-crafted templates, it caters to various platforms and industries, making it a breeze to customize videos to fit your brand's aesthetic. What sets it apart are its single-click shortcuts for adding media and its AI-powered tools, which can generate scripts or even transform articles into videos. Whether you're a beginner or seasoned video creator, InVideo provides an efficient yet versatile editing experience.

What's Free: The free plan includes access to 6,000+ video templates, a massive media library with over 3M+ assets, and access to their AI script generator and automated text to speech. Paid plans start at $15/month and include mobile app subscription access.

Pros:

  • Huge template library
  • AI-powered editing
  • Simple to use

Considerations:

  • Watermarked videos in free version
  • Limited customization
  • Requires internet connection

Best Suited For: Social media creators looking for quick and flashy videos.

 

Best Free Video Editor with 3D Capabilities: Blender 

Blender video editor user interface featuring an animated girl holding a staff
Image courtesy of Blender

Blender is more than just a 3D modeling tool; it's a comprehensive platform with a robust video editing suite. Alongside its widely acclaimed Cycles Render Engine for ultra-realistic rendering, it also offers production-ready camera and object tracking capabilities. Whether you're into animation, VFX, or even 2D storyboarding within a 3D environment, Blender has you covered. The software's Python-based flexibility lets you customize the interface and functionality, making it a scalable solution for projects of any complexity. 

What's Free: Everything! Blender is entirely free and open-source.

Pros:

  • Extremely versatile
  • Excellent for 3D animation
  • Large community and plenty of tutorials

Considerations:

  • Complex interface
  • Steep learning curve
  • Heavy system requirements

Best Suited For: Those looking for 3D capabilities along with video editing.

 

Best Video Editor for GoPro Enthusiasts: Quik by GoPro

Two mobile phone mock interfaces showcasing Quik byGoPro ediing a person on a beach and looking out a plane window.
Image courtesy of Quik by GoPro

Quik by GoPro is all about speed and convenience in video editing, perfect for social media enthusiasts. Import from various sources, including your phone and GoPro camera, then let the software's auto-highlight feature create instant videos for you. The editing tools are user-friendly but potent, offering features like auto-sync to music, trimming, and color adjustments. Plus, the unlimited cloud backup ensures your creations are stored safely, while wireless transfer capabilities make sharing a breeze.

What's Free: Basic editing features like trimming, adding music, and some effects. Premium features are available for $9.99/year.

Pros:

  • Quick and easy to use
  • Syncs with GoPro footage
  • Direct social sharing

Considerations:

  • Limited to basic features
  • Mobile-centric
  • Limited format support

Best Suited For: Adventure and lifestyle creators who need quick edits for social sharing.

Best Easy to Use Free Video Editing Software: Adobe Premiere Rush

Image courtesy of Adobe

Adobe Premiere Rush (also sometimes referred to as Adobe Express) is the streamlined sibling of Adobe Premiere Pro, designed for creators who are constantly on the move. With native apps for all major platforms, it makes it easy to shoot, edit, and share videos straight from your device. Despite its simplified interface, Premiere Rush doesn't skimp on features; it includes a range of built-in templates for titles, easy-to-use transitions, and advanced speed controls. You can also perfect your audio with voiceovers and audio ducking, making it a comprehensive yet accessible tool for modern video editing.

What's Free: The free plan includes basic editing tools and the ability to export unlimited projects. For more, including cloud storage, it’s $9.99/month.

Pros:

  • Simplified version of a pro tool
  • Cross-platform capabilities
  • In-app tutorials

Considerations:

  • No cloud storage
  • Some advanced features locked behind paywall
  • Requires Adobe account

Best Suited For: Creators familiar with Adobe products, looking for cross-platform editing.

 

Best Free Mobile Video Editor App: KineMaster

KineMaster editor interface featuring a video of a ferris wheel being edited on screen
Image courtesy of KineMaster

KineMaster takes mobile video editing to the next level, offering a full suite of professional tools right in your pocket. Perfect for vloggers, musicians, and social media aficionados, KineMaster's easy-to-use interface makes it possible to craft stunning videos with just a few taps. Get creative with AI visual styles, chroma key (green screen) capabilities, time-lapse and slow-motion effects, and more. With its Asset Store, you can access thousands of royalty-free music tracks, sound effects, and video templates, empowering you to produce standout content for YouTube, Instagram, and TikTok. Beyond basic cuts and merges, it even offers advanced features like keyframe animation and background removal, elevating your videos from casual to professional. With KineMaster, you're not just editing videos; you're crafting stories.

 

What's Free: Watermarked videos with a feature-rich editing suite. Subscription to remove watermark starts at $4.99/month.

Pros:

  • Feature-rich interface
  • Chroma key support
  • Multi-layer video editing

Considerations:

  • Watermark in free version
  • UI can be busy
  • Subscription can get pricey

Best Suited For: Mobile videographers who need a robust set of editing tools.

 

Best Free Video Editor for Creators: VivaVideo

UI interface for VivaVideo featuring two side-by-side panels one with a European street and the text Simple Life on top, the other with a transition cutaway to a beach
Image courtesy of VivaVideo

VivaVideo provides a comprehensive set of editing tools designed for both basic and advanced video creation. Its user-friendly interface allows you to trim, merge, and split clips, as well as control video speed for fast or slow motion effects. You can add a personal touch to your videos by incorporating glitch effects, emojis, and text. Additionally, the app offers a variety of transitions and filters to improve the look and feel of your content. With a large, free music library, you can easily find the right soundtrack for your videos. VivaVideo also comes with templates to help you quickly produce content tailored to your preferences. It's a straightforward solution for anyone looking to edit videos for social media.

What's Free: Basic editing, watermarked exports. VivaVideo PRO starts at $6.99 per user per month.

Pros
:

  • User-friendly interface
  • Wide range of quirky effects
  • Quick export and sharing options

Considerations:

  • Watermark in free version
  • Less suitable for professional work
  • In-app purchases can add up

Best Suited For: Social media creators and enthusiasts looking to add some fun to their videos.

 

Best Free Video Editing Software for YouTube: Filmora

Filmora user interface featuring a video of a train being edited on screen.
Image courtesy of Filmora

Filmora takes mobile video editing up a notch, packing a full suite of features tailored for both beginners and professionals. With its user-friendly interface, you can leverage AI-based tools like Smart Cutout and Audio Stretch to refine your videos effortlessly. The platform offers an extensive library of free stock media and over 200 presets, making it easy to produce high-quality videos in just a few clicks. From auto reframe to silence detection, Filmora ensures that you have all the resources you need to create compelling and polished content. Plus you can publish directly to social media from your edit.

What's Free: Free plan includes basic editing tools. Exports include a watermark. Paid plans start at $7.99/month.

Pros:

  • Mobile-friendly design
  • Intuitive drag-and-drop interface
  • Range of built-in templates

Considerations:

  • Watermarked exports in free version
  • Some features locked behind paywall
  • No photo or animation editing features

Best Suited For: Beginners who are looking for an affordable but robust starting point for their video editing.

 

Best Free Branching Video Editor: Eko Studio

Eko Studio interface showing an animated gun on screen and the ability to create branching narratives
Image courtesy of Eko Studio

Eko Studio is a unique platform designed to craft interactive, choice-driven narratives that engage viewers on a deeper level. With a user-friendly interface that's customizable for those with coding skills, it's accessible for both novices and pros alike. The platform emphasizes meaningful choices that create emotional impact, allowing viewers to not just watch, but also shape the story they're experiencing. This kind of interactive storytelling helps viewers invest emotionally, making each decision count. If you're interested in creating content that offers both immediate feedback and long-term payoff, Eko Studio provides the tools to make it happen. 

What's Free: Eko is free to use but charges a fee for commercial projects.

Pros:

  • Supports nonlinear storytelling
  • Easy-to-use interface
  • Can be used for quizzes or education

Considerations:

  • Commercial use isn't free
  • Limited analytics in the free version
  • Best for web deployment

Best Suited For: Those looking to create interactive branching videos.

 

Best Free Non-Linear Video Editor: VSDC Free Video Editor

VSDC Video Editor Interface Featuring a video of a woman looking at a waterfall being edited on screen
Image courtesy of VSDC Free Video Editor

VSDC is a versatile non-linear video editor that's beginner-friendly but doesn't skimp on advanced features. It supports a wide array of codecs and formats, offering a vast range of video and audio effects that you can customize to your liking. Despite its rich functionality, the interface is intuitive and designed to simplify the video creation process. Unique features like multicam editing and motion tracking add a professional touch to your projects. Whether you're producing simple clips or complex videos, VSDC is a robust tool that accommodates both straightforward and intricate editing needs.

Pros:

  • Non-linear editing for creative flexibility
  • Supports various video formats
  • Advanced features to grow into

Considerations:

  • Steeper learning curve for some features
  • Outdated interface
  • Limited customer support

Best Suited For: Beginners who want a free tool that they can grow with.

 

Best Free Open Source Video Editor: Olive

Image courtesy of Olive

Olive is an open-source video editor with a focus on giving users maximum control over their editing process. Not just designed to be "good for an open-source tool," Olive aims for professional-grade features that make complex projects manageable. Its unique node-based compositor lets you "visually program" your video and audio, offering a level of customization that's uncommon in many mainstream editors. From color management with OpenColorIO to a configurable render pipeline, Olive offers a robust and adaptable editing environment. Whether you're a beginner, a prosumer, or a seasoned filmmaker, Olive provides a one-stop solution for all your video editing needs.

 

What's Free: This truly a 100% free video editor, plus it's open-source.

Pros:

  • Non-linear editing capabilities
  • Open-source and community-supported
  • No watermarks

Considerations:

  • Limited features compared to professional tools
  • User interface is not as polished
  • No official customer support

Best Suited For: Those willing to roll up their sleeves and take part in the ongoing evolution of this tool.

  

Best Free Web-Based Video Editor: Clipchamp

Clipchamp user interface showing a woman's vlog recording being edited
Image courtesy of Clipchamp

Clipchamp is a web-based video editor designed for ease and versatility. Whether you need accurate captions in multiple languages or want to improve your on-camera communication with a speaker coach, this platform has a tool for you. It supports multi-item editing for faster workflow and allows unlimited video creation in high definition, all without watermarks. Essentially, Clipchamp offers a balanced mix of user-friendly features and professional capabilities.

What's Free: This free video editor offers plenty of editing tools, but exports come with a watermark. Paid plans start at $13 CAD/month.


Pros:

  • Web-based, edit from anywhere
  • Wide range of templates
  • Easy-to-use interface

Considerations:

  • Basic exports at a lower video quality (1080P) 
  • Limited advanced editing features
  • Browser-dependent performance

Best Suited For: Beginners looking for a web-based, easy-to-navigate tool.

Best Free Content Marketing Video Editor: Lumen5

Lumen5 Choose a video format user interface
Image courtesy of Lumen5

Lumen5 is a game-changer for content marketers, turning text into compelling video effortlessly. Designed for simplicity, its interface feels as easy to navigate as a slide deck. Its built-in AI can automatically convert blog posts or Zoom recordings into dynamic video clips. With hundreds of customizable templates and a vast library of premium videos and photos, Lumen5 offers a streamlined process for consistent and effective storytelling. It's your one-stop solution for creating engaging video content without the technical hassle. 

What's Free: Free video editor plan allows three videos per month and includes Lumen5 watermark. Premium plans start at $19 USD/month.

Pros:

  • Text-to-video conversion is a unique feature
  • AI-driven content suggestions
  • Fast workflow 

Considerations:

  • Free version includes watermarks
  • Limited video quality on exports (720p) 
  • Lacks advanced editing features

Best Suited For: Content marketers looking to transform blog posts or articles into videos.

 

Best Free Video Creator for Educators and Business: Moovly

Moovly UI featuring a globe with the words climate change on top
Image courtesy of Moovly

Moovly is more than just a quick solution for video presentations and demos; it's a comprehensive platform that integrates effortlessly with your organization's needs and workflows. With AI-driven script generation and a massive library of 120 million royalty-free media objects, it allows for easy, custom video clip creation. Whether you're aiming to boost your sales and marketing efforts or improve internal communications, Moovly offers the flexibility to start from scratch or modify existing templates. Its user-friendly interface and collaborative features make it a solid tool for creating impactful videos without the technical hurdles.

What's Free: Free video editor with watermark exports and basic editing tools, videos must be under 2 minutes. Paid plans start at $49/month or $25 per video.


Pros:

  • Automated video generator is a time-saver
  • Extensive library of media assets
  • Web-based with no installation

Considerations:

  • Watermarked, limited time exports on the free plan
  • Limited customization options
  • High cost for premium plans

Best Suited For: Business professionals and educators needing quick video presentations.

 

Best Free Text Video Editor: Typito

Typito UI featuring hands holding coffee beans
Image courtesy of Typito

Typito takes text-based video editing to a new level, offering a versatile platform that doesn't compromise on professional quality. Its intuitive drag-and-drop interface, complemented by a vast selection of templates and animations, makes video creation a breeze even for those without editing experience. Beyond its editing capabilities, Typito excels in brand customization—allowing users to seamlessly integrate their own fonts, colors, and logos. Whether you're publishing social video across different social media platforms or just want to get your message across in a visually engaging way, Typito provides the tools for quick and effective video production. 

What's Free: Free plan offers basic text-overlay options with Typito watermark. Paid plans start at $8/month.

Pros:

  • Unique text-based video editing
  • Drag-and-drop interface
  • Customizable templates

Considerations:

  • Free version limits project duration and storage
  • Limited to text-based features
  • Limited video editing tools

Best Suited For: Video marketers focusing on news-style or text-heavy videos.

Best 100% Free Mobile Video Editor: VN Video Editor 

VN Video Editor UI featuring a desktop and mobile version side-by-side.
Image courtesy of VN Video Editor

VN Video Editor is a mobile-friendly editing tool that’s getting a lot of buzz for its multi-track timeline, a feature often reserved for desktop software. It's designed to provide a quick yet robust editing experience on the go. Bringing some desktop-grade editing tools right to your pocket, it's ideal if you're looking to layer up your storytelling without layering up the complexity


What's Free: The app is completely free and offers multi-track editing, customizable filters, and no watermarks on export.


Pros:

  • Multi-track editing on mobile
  • Completely free with no watermarks
  • User-friendly interface for quick edits

Considerations:

  • Mobile-only, no desktop version
  • Limited range of transitions and effects
  • Lacks some advanced features like color grading

Best Suited For: Mobile videographers who want the power of multi-track editing without being tethered to a desktop.

 

Best Free Video Editor for Editors with Experience: Movavi Video Editor

Movavi Video Editor with image of a rock in the sea being edited
Image courtesy of Movavi

Movavi Video Editor is the sweet spot between beginner-friendly and advanced functionalities, offering an intuitive experience that doesn't skimp on powerful features. With a toolkit that includes a file converter and screen recorder among others, it aims to be your one-stop-shop for content creation. The software stands out for its extensive array of video filters and drag-and-drop effects, making it easy to add a professional touch to your videos. Whether you're a newbie looking to make quick edits or an experienced editor in need of robust capabilities, Movavi ensures a seamless process from editing to social media platform sharing.

What's Free: The free version allows you to explore most of its features but exports with a watermark. To remove the watermark, plans start at $39.95.
Pros:

  • User-friendly interface suitable for all levels
  • A wide range of effects and transitions
  • Fast processing for quick edits

Considerations:

  • Exports with a watermark on the free plan
  • Lacks some of the advanced editing capabilities
  • Occasional upsell prompts for other Movavi products

Best Suited For: Anyone looking for a versatile, user-friendly editor that offers a little bit of everything without overwhelming complexity.

 

 Conclusion

There you have it! A massive range of the best free video editing software of 2024, including solutions for beginners all the way to seasoned pros. Whether you're a creator, hobbysist, marketer, or video expert, there's almost definitely a free video app you'll want to try.

And remember, once you're done perfecting your video, the perfect finishing touch is making it interactive with Ghost's free shoppable video tool. Add clickable hotspots that guide viewers to further action, and place them anywhere on your site in your choice of format. The entire process takes minutes! Get free shoppable video now (and get inspired with how to use it here).

Looking for video ideas? We've got those too. Download our guide with 300+ video ideas for EVERY industry so you never run out of inspiration again.

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