10 Amazing Experiential Marketing Campaigns to Get Inspired By
Discover the top 10 experiential marketing campaigns that will inspire you to take your brand to the next level.
Are you tired of traditional marketing campaigns that fail to produce the desired results? Experiential marketing may be the way to go. This unique approach engages customers through interactive and immersive experiences that leave a lasting impression. In this article, we explore 10 amazing experiential marketing campaigns that have captured the attention of consumers worldwide.
But hey, before we keep going, you might be wondering, in today's digital age, how can you bring the power of experiential marketing online? The answer is Ghost's comprehensive video commerce suite. Ghost empowers businesses to engage customers with shoppable videos, shoppable livestreams, and collaborative co-shopping experiences, creating a virtual experiential campaign that reaches customers anywhere, anytime. Whether you're trying to recreate the excitement of a product unveiling through a livestream or offer a personalized interactive video experience, Ghost's tools can bring your vision to life. Just as the 10 innovative campaigns we're about to explore left a profound impact, your brand can also create memorable online experiences - like interactive video - with Ghost. Dive in, get inspired, and reimagine what's possible with online experiential marketing.
Experiential marketing is a strategy that focuses on creating memorable and meaningful experiences for customers. This approach is designed to offer customers a chance to interact with a brand in a way that is more personal and engaging than traditional forms of marketing.
Research has shown that customers are more likely to remember and have positive emotions toward a brand when they have a memorable experience. In fact, 72% of consumers say they positively view brands that offer unique or interesting experiences, according to a report by the Event Marketing Institute.
Imagine walking into a store and being greeted by friendly staff who offer you a personalized shopping experience, complete with a virtual reality tour of the products you're interested in. Or attending a music festival sponsored by a brand, where you can interact with their products and services in a fun and engaging way. These are just a few examples of how experiential marketing can create lasting impressions on customers.
While there is no one-size-fits-all approach to experiential marketing, some key elements can make a campaign successful. These include:
One example of a successful experiential marketing campaign is the "Share a Coke" campaign by Coca-Cola. The campaign allowed customers to personalize their own Coke bottles with their names or the names of their friends and family. This created a unique and exclusive experience for customers, who were excited to share their personalized bottles on social media. The campaign resulted in a 2% increase in sales for Coca-Cola in the United States.
Another example is the "Lego Store" experience, where customers can build their own Lego creations and even participate in Lego building competitions. This interactive and immersive experience not only creates positive emotions towards the Lego brand, but also encourages customers to purchase more Lego products.
Overall, experiential marketing is a powerful tool for brands to create lasting impressions on customers and increase sales. By offering unique and engaging experiences, brands can create a strong emotional connection with their customers, leading to increased loyalty and brand advocacy.
Red Bull Stratos was an experiential marketing campaign that aimed to captivate audiences worldwide. The campaign was centered around a daring stunt that saw Austrian skydiver Felix Baumgartner jump from a helium balloon at the edge of space, breaking several records in the process.
The Red Bull Stratos event was a historic moment in the world of extreme sports. The mission was to break the sound barrier and set a new world record for the highest skydive. The event took place on October 14, 2012, in Roswell, New Mexico. The mission was led by Felix Baumgartner, who was a veteran skydiver with over 2,500 jumps under his belt.
The event was broadcast live globally and garnered media attention across various platforms. The Red Bull Stratos team worked tirelessly to ensure that the event was a success. They faced many challenges, including technical difficulties and weather conditions, but they persevered and achieved their goal. The team's hard work and dedication paid off, and the event was a massive success.
The Red Bull Stratos campaign generated a significant buzz on social media, attracting over 52 million views on YouTube and 15,250 mentions on Twitter. The website received over 15 million page views, and the campaign resulted in a 7% increase in sales for Red Bull products.
The impact of the Red Bull Stratos campaign was felt worldwide. The event inspired people to push their limits and reach for the stars. It showcased the brand's values of adventure, fearlessness, and innovation, and it solidified Red Bull's position as a leader in the energy drink market.
The Red Bull Stratos campaign was more than just a marketing stunt. It was a testament to human ingenuity and the power of determination. It showed that with hard work and dedication, anything is possible. The event will be remembered for years to come as a landmark achievement in the world of extreme sports and marketing.
IKEA is a Swedish furniture company that has been known for creating unique in-store experiences for customers. The brand has always been committed to providing customers with a memorable shopping experience, and the "IKEA Sleepover" campaign was no exception. The campaign was a dreamy marketing experience that allowed customers to spend the night in one of IKEA's stores, creating a buzz on social media and drawing attention from customers worldwide.
The IKEA Sleepover was a one-of-a-kind event that allowed customers to experience the brand's products in a unique way. The event was held in one of the company's stores, which was transformed into a cozy and comfortable sleepover space. The customers were provided with a comfortable bed, pillows, and blankets to make their stay as comfortable as possible.
The IKEA Sleepover was a carefully planned event that included a series of activities to keep customers entertained throughout the night. The event began with a guided tour of the store, where customers were introduced to the latest products and designs. After the tour, the customers were treated to a delicious dinner, which included some of IKEA's famous Swedish meatballs.
After dinner, the customers were led to a cozy corner of the store, where they were treated to a bedtime story, read by one of IKEA's staff members. The bedtime story was followed by a movie screening, which was projected onto a large screen in the store. The customers were provided with popcorn and soft drinks to enjoy during the movie.
As the night progressed, the customers were treated to a midnight snack, which included some of IKEA's famous cinnamon buns. The customers were then left to enjoy the rest of the night in their cozy beds, surrounded by IKEA's products.
The IKEA Sleepover was a huge success, generating over 200 million impressions on social media. Customers from all over the world shared photos and stories about the sleepover, creating a buzz that lasted for weeks. The event resulted in a 20% increase in foot traffic to IKEA stores across the US, demonstrating the impact of experiential marketing on sales.
The IKEA Sleepover was a unique and memorable experience that allowed customers to connect with the brand in a way that was not possible before. The event was a testament to IKEA's commitment to providing customers with a memorable shopping experience, and it is sure to be remembered for years to come - in fact, it's actually been replicated in different markets since its initial launch.
Coca-Cola's "Happiness Machine" campaign aimed to offer customers a unique and engaging experience while showcasing the brand's values of happiness and positivity. The campaign was launched with the goal of creating a memorable experience for customers, and it certainly delivered!
The campaign involved a vending machine that was placed in a busy public area. The vending machine looked like a regular Coca-Cola vending machine, but it was equipped with a camera and a team of people who were ready to surprise and delight customers with unexpected gifts. When customers inserted coins, they received a special surprise, such as a bouquet of flowers, a pizza, or a giant sandwich. Some lucky customers even received a surfboard or a bicycle!
The reactions of the customers were priceless. They were surprised, delighted, and overwhelmed with joy. Some customers even hugged the vending machine, while others danced and sang with excitement. The campaign was designed to create a positive and memorable experience for customers, and it certainly achieved its goal.
The campaign generated over 6.5 million views on YouTube, with customers sharing stories of their experience. The campaign was also covered in various media outlets, enhancing the brand's visibility. The "Happiness Machine" campaign was a huge success for Coca-Cola, not only in terms of brand awareness but also in terms of sales. Coca-Cola's sales increased by 7% following the campaign, demonstrating the effectiveness of experiential marketing on sales.
The "Happiness Machine" campaign was not just a marketing campaign, it was a movement that spread happiness and positivity. It showed that a simple act of kindness can go a long way in creating a positive impact on people's lives. The campaign inspired many other brands to follow suit and create similar campaigns that focus on creating positive experiences for customers.
Coca-Cola's "Happiness Machine" campaign was a great example of how experiential marketing can create a lasting impact on customers. It showed that by creating unique and engaging experiences, brands can not only increase their visibility but also create a loyal customer base that values the brand's values and mission.
The Museum of Ice Cream is not just any museum. It is an experiential marketing campaign that has taken the world by storm. The campaign was designed to offer customers a chance to explore a world of ice cream in a fun and interactive way. If you are a lover of ice cream, then this is the place to be.
The campaign involved a series of interactive rooms that customers could explore, each themed around a different flavor of ice cream. From the moment you step into the museum, you are greeted with the sweet aroma of ice cream. The first room is themed around vanilla ice cream, and you get to sample some of the best vanilla ice cream you have ever tasted. As you move from one room to another, you get to try out different flavors of ice cream, including chocolate, strawberry, and even some unique flavors like lavender and olive oil.
One of the most popular rooms in the museum is the sprinkle pool. Yes, you heard that right, a pool filled with sprinkles! Visitors are allowed to jump into the pool and take pictures while swimming in a sea of colorful sprinkles. The pool is a fun and interactive way to engage visitors and create a memorable experience.
Another popular room in the museum is the unicorn room. The room is filled with colorful unicorn sculptures, and visitors are encouraged to take photos with them. The room is also themed around a unique flavor of ice cream, and visitors get to try out the unicorn-inspired ice cream.
The Museum of Ice Cream has been a massive success, generating over 300 million impressions on social media. Customers from all over the world have shared photos and stories about their experience at the museum, creating a buzz on social media and drawing attention from customers worldwide. The event resulted in a 10% increase in foot traffic to the museum, demonstrating the impact of experiential marketing on sales.
If you are looking for a fun and interactive way to enjoy ice cream, then the Museum of Ice Cream is the place to be. The museum offers a unique experience that engages all your senses, from the sweet aroma of ice cream to the colorful sprinkle pool. It is an experience that you will never forget.
To celebrate National Burrito Day on April 7, 2022, Chipotle, known for its fresh and flavorful Mexican cuisine, took a bold step into the metaverse by launching a Burrito Builder game on Roblox. This virtual experience allowed players to roll burritos and earn in-game currency called Burrito Bucks. The exciting twist came with a delicious reward - the first 100,000 players who successfully rolled a burrito received the equivalent of a free entree in the Chipotle app.
Chipotle's Chief Marketing Officer, Chris Brandt, expressed their enthusiasm for this innovative engagement model by noting the potential of tapping into play-to-earn, an emerging engagement model in the metaverse, that basically encourages brand and advertising interactions in exchange for a direct consumer benefit.
Chipotle's strategic move to engage young audiences in the online gaming realm proved highly effective. By meeting customers where they already spend their time and associating their brand with exciting technology, Chipotle keeps its image as fresh as its food. Moreover, the virtual burrito-building experience on Roblox left players craving the real thing, creating a strong link between the digital and physical worlds.
The potential of connecting virtual experiences to the real world is evident in this innovative campaign. While the concept of the "metaverse" may attract mixed opinions, the long-term growth trajectory of video games and online experiences cannot be ignored. A total of 3.26B people in the world played video games in the world this year, a surge from the previous year's number of 3.03B. Brands like Chipotle are seizing the opportunity to leverage virtual experiences to engage their audience and create memorable brand activations that transcend digital boundaries.
Chipotle's foray into the metaverse with the Burrito Builder game demonstrates the effectiveness of tapping into emerging engagement models and blending virtual experiences with real-world associations. By embracing technology and staying ahead of the curve, brands can forge deeper connections with their target audience and make a lasting impact in an increasingly digital landscape.
Image an experiential marketing campaign that actually doesn't offer an experience at all. That's the idea behind this next idea. In the bustling city of Amsterdam, KitKat, the world famous 'give me a break' confectionery brand, took a unique approach to creating a moment of respite for people overwhelmed by constant connectivity. They introduced "Free No WiFi" zones in outdoor spaces by setting up branded benches that blocked all wireless signals within a 5-meter radius. These designated areas provided individuals with an opportunity to take a break, unwind, and indulge in simple human activities such as chatting with friends, reading a book or newspaper, or simply embracing a moment of relaxation.
KitKat's creation of WiFi-free zones effectively challenged the notion that constant connectivity is always desirable. In a world where we are constantly encouraged to stay connected, KitKat recognized the need for people to disconnect and recharge. By reminding individuals to take a break and providing them with a space to do so, the campaign struck a chord with those seeking respite from the digital noise.
The experience perfectly aligned with KitKat's renowned slogan, "Have a break… have a KitKat." It not only emphasized the brand's association with relaxation and enjoyment but also created a memorable and meaningful connection with consumers. KitKat's contrarian stance and unique approach not only grabbed people's attention but also sparked a conversation around the importance of unplugging and taking a moment to enjoy life's simple pleasures.
By challenging the prevailing notion of constant connectivity and encouraging people to think differently about their everyday habits, KitKat successfully created a memorable and thought-provoking brand activation. It serves as an inspiration for other brands to consider unconventional approaches that can disrupt norms, evoke emotions, and foster a deeper connection with their target audience.
At first glance, hip hop star Jack Harlow seems an unlikely choice to team up with America's best-known chicken fast food franchise. But when you consider Harlow's hometown is none other than Louisville, KY, the pairing starts to make a lot more sense, especially when you consider KFC's aim of targeting a younger and more diverse consumer base. This unique collaboration kicked off on December 13, 2021, with a food truck stationed outside Jack Harlow's hometown show in Louisville. To amplify the experience, large trucks roamed the city for several days after, playing Harlow's infectious tracks, creating a dynamic fusion of music and food.
March 2022 marked the next phase of this exciting partnership, as guests were given the exclusive opportunity to order "Jack's favorites" through KFC's Quick Pick-Up option on their app or website, available at select locations. To further enhance the VIP experience, guests were provided with dedicated parking spots and a quick pick-up shelf inside the KFC restaurant. Finally in June 2022, Jack Harlow launched an exclusive online menu and special meal curated by the singer himself.
This ongoing collaboration between KFC and Jack Harlow, aims to engage existing customers while also appealing to a younger demographic. By delivering immersive experiences that resonate with their target audience, KFC demonstrates a keen understanding of the importance of aspirational marketing and the need to connect with future customers.
This collaboration highlights the significance of catering to the preferences and aspirations of both existing and potential customers. Brands must create experiential opportunities that not only engage their current audience but also align with the desires and interests of their target market. By striking the right chords and resonating with millennials and Gen Z, businesses can forge a genuine connection and pave the way for future growth and success.
In a powerful display of support for the LGBTQ+ community, Tinder made a bold statement during the Pride events in New York City. A 30-foot "Pride Slide" took center stage, bearing the poignant message "Slide Into Your Senators." The slide represented the 30 states lacking anti-discriminatory laws for LGBTQ+ individuals, sparking conversations about equality and social change. Tinder's immersive experience aimed to create awareness and drive action in the fight for equal rights.
The impact of Tinder's "Pride Slide" campaign extended far beyond the excitement of the event. Around 1,500 individuals joined the ride, pledging their support for the cause. For each rider, Tinder made a generous $10 donation to the Human Rights Campaign, contributing to the fight to end LGBTQ+ discrimination. The experience not only raised funds but also amplified awareness and advocacy for the Equality Act.
Tinder's engagement didn't end with the slide; it further extended its commitment to the LGBTQ+ community. Throughout the summer, the company offered free advertising to nonprofit organizations dedicated to fostering acceptance and equality for all genders and orientations. This comprehensive approach showcased Tinder's dedication to promoting positive change and aligning with values that resonate with their audience.
Experiential marketing can be a transformative force for social progress when executed thoughtfully. Tinder's "Pride Slide" campaign exemplifies the power of experiential events in sparking genuine conversations, creating impact, and supporting meaningful causes. By standing up for their values and leveraging their platform, Tinder made a profound statement of inclusivity, leaving a lasting impression on participants and reinforcing their brand's commitment to equality. This unique fusion of a memorable experience with a noble cause serves as a reminder of the potential of experiential marketing to effect meaningful change and foster a more inclusive society.
At Canada Goose, a truly captivating and chilling experience awaits – the Cold Room. This innovative concept offers an immersive encounter with temperatures as frigid as -27 degrees Fahrenheit, providing customers with a unique opportunity to test Canada Goose jackets under extreme conditions. The room's icy surroundings, adorned with sculpted ice, beckon visitors to step into this one-of-a-kind space designed to simulate arctic climates. What makes this experiential marvel even more remarkable is that it extends beyond a single location; Canada Goose has brought the Cold Room concept to multiple cities worldwide.
As the Cold Room phenomenon unfolds across various locations, it continues to captivate and resonate with a diverse audience of Canada Goose enthusiasts. Whether seeking an adventurous escape from the ordinary or conducting meticulous assessments of the jackets' performance, customers eagerly line up to partake in this extraordinary experience.
The universal appeal of the Cold Room showcases its far-reaching impact and effectiveness as a strategic marketing initiative. By staying true to their brand heritage as a functional outerwear company, Canada Goose provides customers with a distinctive opportunity to thoroughly evaluate products in an unforgettable and practical manner. As visitors explore buying options throughout the year, this immersive experience offers invaluable insights, making it a timeless and enduring feature. Canada Goose's thoughtful and consistent approach to experiential retail resonates with customers across different locations, reinforcing their connection to the brand and inspiring brand loyalty on a global scale.
To be clear: The marketing campaign for Summer 2023's blockbuster Barbie movie wasn't limited to a single event or effort that put the film right in the heart of the cultural zeitgeist. Mattel and Barbie were everywhere and anywhere for six months leading up to the film's release, without ever feeling *quite* overexposed. One of the early highlights was BarbieSelfie.ai, a meme generator that let people create sincere and sincerely unhinged interpretations of 'This Barbie'. On the experiential side, Airbnb teamed up with Barbie to rent out Barbie's Malibu dreamhouse, courtesy of Ken. On HGTV, design network faves teamed up to celebrate decades of Barbie dreamhouses alongside killer IRL home design in a multi-part TV special. That's not discounting 100+ brand collaborations with the likes of NYX Cosmetics, Ruggable, Smash + Tess, and more - including, surprisingly, Crocs (for Barbie on her flat-footed days).
Was there a bigger movie in summer 2023? We'd think not. Barbie shattered records at the box office, bringing in the highest opening weekend ever for a female-directed film with $146.3 million during its debut (the biggest of 2023), going on to top $1 billion worldwide during its theatrical run. In addition, Barbie is the highest opening weekend ever for a non-sequel, non-remake, and non-superhero movie. The real test is whether actual Barbie toy sales will follow suit.
These campaigns demonstrate the power of experiential marketing to engage customers, create a buzz, and drive sales. By creating unique and unforgettable experiences, brands can differentiate themselves from their competitors and build a loyal customer base. The key to success lies in designing experiences that are immersive, memorable, and tailored to the brand's values and message. Are you ready to take your marketing to the next level with experiential marketing?
If you're ready to elevate your marketing game and complement your experiential efforts with innovative online campaigns, Ghost has the shoppable video solutions for you. With our cutting-edge livestream shopping, live personal shopping, and interactive video tools, you can captivate your audience and deliver engaging experiences right from the comfort of their screens. Our livestream shopping allows you to interact with customers in real-time, showcasing products and answering questions, replicating the excitement of in-person experiences. Take advantage of our live personal shopping app to offer personalized guidance and recommendations, fostering deeper connections with your audience. And with free shoppable videos, you can seamlessly integrate product information into captivating content, enticing viewers to explore and purchase with ease. Combine these powerful tools with your experiential marketing initiatives, and watch your brand's presence soar to new heights, leaving a lasting impression on your customers. Embrace the potential of online campaigns with Ghost and unlock a world of engaging experiences for your audience.