The Art of TikTok Cross-Promotion: How Brands and TikTok Creators Can Benefit from Collaborating

TikTok has truly taken the world by storm. With over 1 billion active users, it’s an ideal place to reach out to potential customers for businesses. And with its quirky style and short-form videos, it’s a perfect platform for influencers to showcase their creativity and attract a large and engaged audience. So, it’s no wonder that brands and TikTok creators alike are looking for ways to collaborate and benefit from each other’s strengths.

This blog will walk you through how to create a cross-promotion strategy with any TikTok creator. And when you're done, why not make the most of that video content by adding it to your website? GhostRetail's shoppable videos can be added to any site in seconds (did we mention it's free?) 

How to Create a Successful Cross-Promotion Strategy on TikTok

If you’re a brand looking to collaborate with TikTok creators for cross-promotion, you need to have a solid plan. You can’t expect much success without setting realistic goals and fine-tuning your strategies.

One important aspect of a successful cross-promotion strategy on TikTok is to understand the platform and its audience. TikTok is known for its short, engaging videos that are often humorous or entertaining. It’s important to keep this in mind when creating content for cross-promotion.

The first step is to identify the right TikTok influencers for collaboration. Do some research and find creators that align with your brand values and audience. Look for creators who have a similar target audience to yours, as well as a style and tone that fits with your brand.

Once you’ve found the right creators, you need to decide on the type of content you want to create for cross-promotion. Do you want to promote your product, service or message? Decide on the tone and style of the content that best fits your brand message and resonates with your target audience.

It’s also important to consider the format of your content. TikTok offers a variety of video formats, including duets and challenges, which can be great for cross-promotion. You can also consider using music or sound effects to make your content more engaging and memorable.

The next step is to negotiate the terms of the collaboration, including the expectations for video length, frequency, posting dates and deadlines. It’s important to be clear about what you expect from the creators, as well as what they can expect from you.

Finally, make sure you communicate your goals clearly with TikTok creators so that they can work with you to achieve the desired results. This can include metrics such as views, likes, shares and comments, as well as more specific goals such as increased brand awareness or sales.

Remember, a successful cross-promotion strategy on TikTok requires a combination of creativity, strategy and communication. By working with the right creators and creating engaging content, you can reach new audiences and grow your brand on this exciting platform.

3 Effective Ways to Collaborate with TikTok Creators and Leverage Cross-Promotion

Are you looking to expand your brand’s reach on TikTok? Collaborating with TikTok creators can be an effective way to leverage cross-promotion and reach a wider audience. Here are three effective ways to make the best of cross-promotion on TikTok:

1. Hashtag challenges: Hashtag challenges are a popular way to engage your audience and improve brand visibility. With a hashtag challenge, you can encourage TikTok users to make videos using your brand’s hashtag. This leads to more people discovering your brand on the platform and increases your chances of going viral. For example, if you’re a fitness brand, you could create a hashtag challenge where users show off their workout routines using your branded hashtag.
2. Influencer takeovers: Letting influencers take over your account for a day or week is a great way to tap into their audience and gives your brand more exposure. When choosing influencers to collaborate with, make sure to select those who have similar interests and values to your brand. This ensures that your audience is receptive to the content they share on your account. For example, if you’re a beauty brand, you could collaborate with a makeup artist or beauty influencer to take over your account and showcase your products.
3. Creative collaborations: Working with influencers to create compelling content that showcases your brand in a creative and entertaining way is another effective way to collaborate on TikTok. This way, you can leverage the influencer’s creativity and skillset to create content that will resonate well with your target audience. For example, if you’re a food brand, you could collaborate with a popular food blogger to create a recipe video featuring your brand’s products.

By collaborating with TikTok creators in these ways, you can increase your brand’s visibility and reach a wider audience on the platform. Remember to choose influencers who align with your brand’s values and interests, and to create content that is engaging and entertaining for your target audience.

4 Strategies for Cross-Promoting your TikTok Content on Other Platforms

Once you’ve made your TikTok content, it’s time to share it on other platforms. Here are four effective strategies for cross-promoting your TikTok content:

• Repurposing video content: You can easily repurpose your TikTok content on other platforms by editing it and exporting it in a different format. Consider sharing your content on Instagram, Facebook, YouTube and other social media platforms where your audience is present.
• Incorporate your TikTok content into your marketing campaigns: Share your TikTok videos on your website, email marketing or banner ads to reach a wider audience. This is a great way to showcase your brand creatively and increase engagement.
• Cross-promote with influencers: Ask the TikTok influencers you’ve collaborated with to share your content on their other social media platforms as well. This is a valuable way to reach a broader audience and encourage followers to engage with your content.
• Paid promotion: Finally, consider using paid promotional tools like Facebook Ads or Google Ads to increase your content reach and visibility on other platforms.

Now that you understand the four strategies for cross-promoting your TikTok content, let's dive deeper into each of them.

Repurposing video content

Repurposing your TikTok content on other platforms is a great way to save time and effort while still reaching a wider audience. By editing your TikTok videos and exporting them in different formats, you can share them on other social media platforms where your audience is present. For example, you can share your TikTok videos on Instagram stories or reels, Facebook stories or posts, or even on YouTube. By repurposing your content, you can also experiment with different formats and see what works best for your brand.

Incorporate your TikTok content into your marketing campaigns

Sharing your TikTok videos on your website, email marketing, or banner ads is a great way to showcase your brand creatively and increase engagement. By incorporating your TikTok content into your marketing campaigns, you can create a cohesive brand story that resonates with your audience. For example, if you have a product launch coming up, you can create a TikTok video showcasing the product and then share it on your website or email marketing campaign to generate buzz.

Cross-promote with influencers

Collaborating with TikTok influencers is a great way to reach a broader audience and increase engagement. By asking the influencers you’ve collaborated with to share your content on their other social media platforms, you can reach their followers and encourage them to engage with your brand. This is also a valuable way to build relationships with influencers and create long-term partnerships that benefit both parties.

Paid promotion

If you have a budget, using paid promotional tools like Facebook Ads or Google Ads can increase your content reach and visibility on other platforms. By targeting specific audiences, you can ensure that your content is seen by the right people and generate more engagement. Paid promotion is also a great way to test different formats and see what works best for your brand.

By implementing these four strategies, you can effectively cross-promote your TikTok content on other platforms and reach a wider audience. Remember to experiment with different formats and strategies to see what works best for your brand!

5 Key Considerations when Collaborating with TikTok Creators

As we've established to this point, collaborating with TikTok creators has become a popular way for brands to increase their visibility on the platform. But it's not without its considerations. Here's 5 you should think about when creating your TikTok collaboration.

1. Find the right partners: Choosing the right influencers is crucial to the success of your collaboration. You want to look for influencers who align with your brand values and target audience. Seek out creators who have a large and engaged following, as well as creative and engaging content that will resonate with your audience.
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2. Have a goal in mind: Once you have chosen your influencers, it’s important to set clear expectations. Be transparent about your goals, timelines, and brand messaging. This ensures that the content they produce is authentic and aligns with your vision for the collaboration.
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3. But also, be flexible: It’s also important to be open to creativity. TikTok is a platform where creativity thrives, and giving your influencers the freedom to produce creative and engaging content that suits your brand is key. Being too rigid with your content ideas can stifle the outcome and the reach of your video.
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4. Follow the rules: Transparency is also essential. Be clear about the terms of the collaboration, including compensation, and other details. This ensures that you and the TikTok creators are on the same page throughout the collaboration.
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5. Track performance: Finally, measuring performance is crucial. Monitor the results of the collaboration to get insights into how it’s performing. Use analytics to track metrics such as views, engagement, and follower growth, and determine whether the collaboration has achieved your objectives.

By following these key considerations, you can ensure that your collaboration with TikTok creators is successful and helps to increase your brand visibility on the platform.

3 Advantages to Working with Influencers on TikTok

Working with influencers on TikTok has several advantages, including:

• Improved brand visibility: Influencer collaborations can increase brand visibility, especially to younger audiences who may be harder to reach through other channels. TikTok influencers attract an engaged community that is receptive to the content they recommend, making it easier for your brand to get noticed.
• Authenticity: Influencers have a great ability to connect with their audience and build trust. When you work with an influencer, you don’t just gain their audience, but their credibility too. When your message is delivered by someone your audience trusts, it increases the chance of it resonating and increasing engagement.
• Creative content: Influencers are often the best content creators on TikTok because they have a deep understanding of the platform and its audience. Collaborating with them can lead to the creation of engaging and creative content that would not have been possible otherwise. This type of content not only increases engagement but also has the opportunity to go viral and reach a wider audience.

4 Tips to Reach the Right Audience on TikTok Through Collaboration

If you want to leverage TikTok collaborations to reach the right audience, here are four tips to consider:

1. Research: Do your research and find TikTok creators that align with your brand and audience. Look at their followers and the engagement they receive to see if it matches your target audience.
2. Create content that resonates: Create content that’s not only entertaining but also aligns with your brand messaging. Make sure to work with creators to make the content relevant and relatable to the audience.
3. Promote: Promote your content, cross-promote it on other social media platforms, and ask influencers to share your content on their platform too. This increases the reach of your videos and increases the chances of engagement.
4. Monitor your progress: Use analytics to track engagement and measure your success. This enables you to pivot, fine-tune or scale your collaboration strategy or content for even stronger engagement and results.

Conclusion

TikTok is rapidly becoming one of the most popular social media platforms, and collaborations with influencers have proven to be a successful way to increase brand visibility and engagement on the platform. By following these strategies and tips, you can create successful TikTok collaborations that resonate with your audience and achieve your business objectives. With collaboration, creativity and consistency, you can make TikTok a critical part of your advertising and marketing strategy. So, take those extra steps to investigate and initiate collaborations with the brilliant, creative influencers on Tiktok today!

While you're at it: Make the most of that TikTok content by making it shoppable. If your brand has an ecommerce site, you can take any TikTok video - including those awesome creator collabs - and make them shoppable in seconds with Ghost's free shoppable video platform. What are you waiting for? Make those TikToks shineeee baby shine.