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Exploring Interactive Video Examples: How to Create Engaging Experiences

Discover the power of interactive video with our guide on creating engaging experiences.

Video is now one of the most popular mediums to engage with audiences online, and it’s no secret that people love videos with interactive elements that encourage participation. In this article, we will explore interactive video examples and how to create engaging experiences that can help you enhance your marketing strategy.

Looking to take your content to the next level? Ghost's free interactive video platform could be your secret weapon. As you'll discover in this blog, the power of interactive video is undisputed - it's an innovative content format that drives deeper engagement, boosts understanding, and encourages action like no other. In this blog, we'll uncover what interactive video truly is and how it can revolutionize your content strategy. But remember, with Ghost's platform, you have the opportunity to not just learn about interactive video but to easily create it, transforming your static videos into dynamic, immersive experiences for your audience.

Understanding Interactive Videos

Before we dive into creating engaging interactive videos, let's talk about what interactive videos are and their benefits. Interactive videos are videos that offer some kind of interaction or response to viewers, which can range from simple clickable links to intricate branching scenarios. These videos help increase viewer engagement, improve the audience’s retention of information, and offer a unique and personalized experience.

What are Interactive Videos?

Interactive videos are compelling because they allow the viewers to interact with the content they’re viewing. It’s like watching a story unfold and then deciding how the story will continue. Interactions can range from clicking on buttons, links, or hotspots to participating in quizzes and games that allow the viewer to engage further with the content. Interactive videos can involve elements such as multiple-choice questions, buttons, forms, and even virtual reality experiences.

Interactive videos have been around for a while, but they’re becoming increasingly popular due to their ability to provide a personalized experience for the viewer. As technology continues to evolve, interactive videos will only become more sophisticated and engaging.

Benefits of Using Interactive Videos

Interactive videos offer many benefits to brands, businesses, and educators. They help increase engagement, boost retention rates, and offer a personalized learning experience for viewers. Interactive videos can also help to collect data on the viewers, providing insights into how they’re engaging with the content.

One of the key benefits of interactive videos is that they can be used in a variety of settings. For example, businesses can use interactive videos to showcase their products or services, while educators can use them to create engaging and interactive learning experiences for students.

Key Components of Interactive Videos

Interactive videos have several essential components that make them engaging and personalized. These include:

  • A clear objective and compelling storyline

The storyline of an interactive video is crucial to its success. The storyline should be clear, concise, and engaging, with a clear objective that the viewer can follow. The storyline should also be relevant to the viewer, so they can relate to it and become emotionally invested in the content.

  • Engaging and non-distracting designs and graphics

The design and graphics of an interactive video should be engaging and visually appealing, without being too distracting. The design should be consistent throughout the video, with a clear color scheme and font style. The graphics should also be relevant to the content, helping to reinforce the storyline and objective.

  • Well-designed interactions that foster immersion and engagement

The interactions in an interactive video should be well-designed, with clear instructions and feedback for the viewer. The interactions should be relevant to the content, helping to reinforce the storyline and objective. The interactions should also be engaging and immersive, encouraging the viewer to participate and become emotionally invested in the content.

  • A focus on user control and guided experiences

Interactive videos should give the viewer control over their experience, allowing them to choose their own path through the content. However, the video should also provide guidance and support, helping the viewer to stay on track and achieve the objective.

  • Effective use of different interactive video elements such as hotspots, branching scenarios, and quizzes

Interactive videos can include a range of different elements, such as hotspots, branching scenarios, and quizzes. These elements should be used effectively, helping to reinforce the storyline and objective, and providing an engaging and immersive experience for the viewer.

Overall, interactive videos offer a unique and engaging way to deliver content to viewers. By incorporating well-designed interactions, clear objectives, and engaging graphics, interactive videos can provide a personalized and immersive experience that helps to increase engagement and improve retention rates.

Popular Interactive Video Platforms

Interactive videos are becoming increasingly popular for businesses, educators, and content creators. They offer a unique way to engage viewers and provide an immersive experience. Many interactive video platforms, tools, and software are available for creating and publishing interactive videos. Here are a few of the most popular interactive video platforms:


If you want to turn a passive viewing experience into action, look no further than Ghost. With Ghost, you can take any video and easily embed links to products, webpages, content, or calls-to-action to drive people to take a natural next step in their journey. Create shoppable videos for ecommerce, or use interactive video to drive leads or interest in your business or service. Best of all, Ghost is totally free. Get started with Ghost's interactive video platform now.


HapYak is another platform that allows you to make and share interactive videos. The platform offers various interactive elements such as clickable hotspots, branching scenarios, and forms for viewers to fill out. One unique feature of HapYak is its ability to integrate with other platforms, such as YouTube and Vimeo, making it easy for creators to share their content across multiple channels.


Kaltura is an online video platform that offers users the ability to create interactive video content such as clickable annotations, quizzes, and polls. The platform also lets users incorporate learning tools and call-to-action buttons, making it ideal for educational institutions. One unique feature of Kaltura is its ability to integrate with other learning management systems, such as Blackboard and Moodle, making it easy for educators to incorporate interactive videos into their courses.

Overall, there are many interactive video platforms available for creators to choose from. Each platform offers its own unique set of features and tools, making it important for creators to evaluate their needs and choose the platform that best fits their goals and objectives.

Designing Your Interactive Video

Interactive videos are a great way to engage your audience and create an immersive experience. Designing an engaging interactive video starts with defining your goals and objectives. Here are some key steps to follow when designing your video:

Defining Your Goals and Objectives

Before you start creating your interactive video, it’s essential to define your goals and objectives. What do you want the video to achieve? Do you want to educate your audience, entertain them, or promote a product or service? Understanding your objectives will help you create a more effective and engaging video.

For instance, if you want to educate your audience, you can use interactive videos to teach them how to use a product or service. You can add clickable hotspots to highlight specific features or quiz questions to test their knowledge.

Creating a Storyboard

A storyboard is a graphic representation of your video. It can include images, sketches or screenshots, and captions that show the flow of your video. A storyboard will help you understand how your video will flow and how interactions will impact the story.

When creating a storyboard, it’s important to think about the user experience. How will the user interact with the video? What kind of interactions will they have? By mapping out the user experience, you can ensure that your video is engaging and easy to use.

Choosing the Right Interactions

Choosing the right interactions can make or break your video. Consider what interactions will be more engaging for your viewers. A simple quiz or clickable hotspot may be enough to get the viewer involved, but some more complex designs may be necessary to create a truly immersive experience.

You can use a variety of interactions, such as drag-and-drop, branching scenarios, and gamification, to keep your audience engaged. However, it’s important to choose interactions that are relevant to your objectives and add value to the user experience.

Balancing User Control and Guided Experiences

It’s essential to find a balance between user control and a guided experience. Too much control can be overwhelming for the viewer, and limited control can make the experience dull. Finding the right balance will keep the viewer engaged and interested in your video experience.

You can give your users control by allowing them to choose their own path or explore different options. However, you should also guide them through the experience by providing clear instructions and feedback.

Overall, designing an interactive video requires careful planning and consideration. By defining your goals and objectives, creating a storyboard, choosing the right interactions, and balancing user control and guided experiences, you can create an engaging and effective video that resonates with your audience.

Types of Interactive Video Elements

Interactive videos have become increasingly popular over the years, as they provide a more engaging and immersive experience for viewers. By incorporating various interactive elements, these videos can keep the viewer engaged, improve retention rates, and even increase conversion rates. Here are some of the most popular interactive video elements:

Shoppable Video

Sometimes all you need is a shoppable link to get people to watch, listen, and learn before they continue on their journey. With platforms like Ghost, you can link to any product page, collection, content, or call-to-action that you want, inviting shoppers or browsers to watch first, click second, and even checkout while they're still engaging with your video content.

Hotspots and Clickable Areas

Hotspots are clickable areas within a video that activate different interactions. They can be used to reveal more information about a product or service, or even initiate a purchase. For example, in a cooking video, a hotspot could be added to a specific ingredient, which would then display more information about its nutritional value or where to purchase it. These interactions keep the viewer engaged in your video content and can significantly improve retention and conversion rates.

Branching Scenarios

Branching scenarios allow the viewer to choose a preferred path, leading them on a journey throughout the video. It's like a choose-your-own-adventure experience, and it adds an element of fun and personalization to the video content. For example, in a travel video, viewers could choose which destination to explore next, leading them down a different path depending on their choice. This interactive element can significantly enhance the viewer's experience and engagement with the content.

Quizzes and Assessments

Quizzes and assessments help to assess viewers' learning outcomes and progress. This element is particularly useful for businesses or educational institutions as it helps track the effectiveness of the content. For example, in a training video, a quiz could be added at the end to test the viewer's knowledge. This interactive element not only helps track progress but also encourages the viewer to pay closer attention to the content.

360-Degree Videos and Virtual Reality

360-degree videos and virtual reality offer the viewer a fully immersive experience, making them feel like they're part of the content. These interactive elements can be costly but can significantly enhance the viewer's experience and engagement with the content. For example, in a real estate video, a 360-degree view of a property could be added, allowing the viewer to explore the space as if they were actually there. This interactive element can help potential buyers get a better feel for the property and increase the likelihood of a sale.

Overall, interactive video elements can significantly enhance the viewer's experience and engagement with the content. By incorporating these elements, businesses and content creators can improve retention rates, increase conversion rates, and even track progress and effectiveness.

Best Practices for Creating Engaging Interactive Videos

Interactive videos are a powerful tool for engaging audiences and delivering content in an innovative and exciting way. They offer a unique opportunity to create an immersive experience that can capture the viewer's attention and keep them engaged throughout the video.

Now that we’ve covered the essential components of interactive videos, let's dive deeper into some best practices to create effective and engaging videos for your audience.

Keep it Simple and Intuitive

One of the most critical aspects of interactive video design is keeping it simple and intuitive. The design should be straightforward and easy to navigate, with clear instructions for the viewer. Avoid complicated forms, long text entries, and overwhelming graphics, which can distract the viewer and reduce their engagement with the content. Instead, keep the design clean, clear, and engaging to ensure that your viewers remain focused on the content.

One way to achieve this is to use a minimalist design approach, with a simple colour palette and clean lines. This can help to create a sense of clarity and focus, making it easier for the viewer to engage with the content.

Make it Visually Appealing

Visuals are an essential aspect of interactive video design, making it important to have clear, expressive, and visually striking graphics. Make use of colour, contrast, and balance to create a visually appealing and engaging experience that captivates your viewer's attention.

One way to achieve this is to use animations and motion graphics to add interest and excitement to the video. This can help to create a sense of movement and energy, making the video more engaging and compelling.

Optimize for Mobile Devices

With mobile devices accounting for over 50% of video views, it’s essential to optimize your interactive videos for mobile devices. This means making your videos mobile-friendly, ensuring that your text and graphics are legible and easy to read on mobile screens, and that all interactions are easily activated.

One way to achieve this is to use responsive design, which automatically adjusts the layout of the video to fit the screen size of the device. This can help to ensure that your video is accessible and engaging, no matter what device your viewer is using.

Test and Refine Your Interactive Video

Testing and refining your interactive video are essential to ensure that it is working appropriately and providing the best results. When testing, be sure to evaluate user engagement metrics and any user feedback, allowing you to determine what is working and what needs refinement.

One way to achieve this is to use A/B testing, which involves creating two versions of the video and testing them with different audiences. This can help you to identify which version is more effective and make any necessary changes to improve engagement and results.

By following these best practices, you can create interactive videos that are engaging, effective, and compelling, helping you to connect with your audience and deliver your message in a powerful and innovative way.

Measuring the Success of Your Interactive Video

Measuring the success of your interactive video is essential to determine if it is meeting your goals and objectives. Here are some methods you can use:

Tracking User Engagement Metrics

User engagement metrics like play duration, click-through rates, and interactivity levels give an idea of how engaged viewers are with the content. These metrics can be tracked through the interactive video platforms.

Analyzing User Feedback

Listening to user feedback can provide insights into how viewers perceive and engage with the content. You can gather feedback through surveys, polls, and other feedback mechanisms embedded into the interactive video.

Assessing the Impact on Learning Outcomes

By analyzing the impact of interactive video on learning outcomes, businesses, ad agencies, and educational institutions can determine whether their interactive video content is meeting their objectives. This can be done through pre-and-post assessments to analyze the effectiveness of the content.


In conclusion, creating engaging interactive videos is essential for businesses, brands, and educational institutions. Interactive videos provide a unique and personalized experience for viewers, increasing engagement and retention rates. With the right platform, design, and implementation, interactive videos can have a significant impact on your audience, increasing brand loyalty and serving as an effective marketing tool. Follow these best practices, and your interactive videos will be sure to capture your viewer’s attention and give them a memorable experience.

As you venture into the realm of interactive videos, consider the advantages of a platform like Ghost. Ghost's free interactive video platform is designed to provide an exceptional experience not just for your viewers but also for you as a brand. With Ghost, you can create captivating interactive experiences effortlessly, turning passive viewing into dynamic engagement. Whether you're driving brand loyalty, serving educational content, or promoting products directly through shoppable videos, Ghost's user-friendly interface, clear analytics, and versatile features are ready to amplify your content's impact. Embrace Ghost's interactive video and let it be the transformative element in your video marketing strategy, ensuring your content isn't just memorable, but also actionable.

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