How to Create an Interactive Video: A Step-by-Step Guide

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Have you ever watched a video and wished you could interact with it? Interactive videos allow viewers to engage with the content in a way that is both engaging and informative. If you're interested in creating your own interactive videos, this step-by-step guide will give you everything you need to know to get started!

Creating interactive videos has never been easier, and with Ghost's free shoppable video tool, you can take your content to a whole new level of engagement. Whether you're a marketer looking to captivate your audience or an educator seeking to enhance the learning experience, interactive videos offer endless possibilities.

With Ghost, you can seamlessly add clickable elements to your videos, allowing viewers to go deeper on anything that catches their eye as they watch - from product pages to blog posts to contact forms. The result? A dynamic and personalized viewing experience that leaves a lasting impact. Follow this step-by-step guide to create your own interactive videos with Ghost's user-friendly platform and unlock the power of interactivity to captivate your audience and achieve your goals. Get started today and watch your videos come to life like never before!

Understanding Interactive Videos

What are Interactive Videos?

Interactive videos are a form of multimedia content that allow viewers to interact with the content they are watching. This interaction can take many forms, including clicking on various parts of the video, answering questions, or making choices that determine the outcome of the video.

Interactive videos are becoming increasingly popular, and for good reason. They offer a unique and engaging way for viewers to interact with content, and can be used for a variety of purposes, including education, marketing, and entertainment.

One of the most interesting things about interactive videos is that they can be used to create truly immersive experiences for viewers. By allowing viewers to interact with the content, they can feel like they are a part of the story, rather than just watching it unfold.

Benefits of Interactive Videos

Interactive videos have several benefits over traditional video content. First and foremost, they are much more engaging for viewers. By allowing viewers to interact with the content, they are more likely to stay engaged and interested throughout the entire video.

Additionally, interactive videos can be an incredibly powerful tool for education or training, allowing viewers to learn by doing rather than simply watching. For example, a medical training video could allow viewers to interact with a surgical procedure, giving them a hands-on understanding of the process.

Interactive videos can also be used for marketing purposes, allowing viewers to interact with a product or service in a way that traditional advertising cannot. By giving viewers the ability to explore a product or service for themselves, they are more likely to feel a connection to it and ultimately make a purchase.

Overall, interactive videos are an exciting and innovative way to engage with viewers and create truly immersive experiences. Whether you are looking to educate, entertain, or market a product or service, interactive videos are definitely worth exploring.

Pre-Production Planning

When it comes to creating an interactive video, pre-production planning is essential. This is the stage where you lay the foundation for your video and determine the key elements that will make it effective and engaging. In this article, we will explore some of the key steps involved in pre-production planning and how they can help you create a successful interactive video.

Setting Goals and Objectives

The first step in creating an interactive video is to determine your goals and objectives. This is where you decide what you want to achieve with your video and who your target audience is. Are you looking to educate your audience about a specific topic? Do you want to promote a product or service? Or are you simply looking to entertain your audience?

Once you have a clear understanding of your goals and objectives, you can start to think about the key messages you want to convey in your video. This might include highlighting the benefits of a product or service, providing tips or advice on a particular topic, or simply telling a compelling story that engages your audience.

Choosing the Right Interactive Elements

Once you have identified your goals and objectives, the next step is to choose the right interactive elements for your video. Interactive elements are what make your video engaging and help to keep your audience interested and invested in your content.

There are many different interactive elements to choose from, including quizzes, hotspots, and branching scenarios. The key is to select the elements that will be most effective for your specific video and help you achieve your goals and objectives.

Scriptwriting and Storyboarding

With your goals and interactive elements in mind, it's time to start scripting your video. This is where you will determine the overall story of your video, including the different interactive elements that will be included.

When writing your script, it's important to keep your target audience in mind and use language and terminology that they will understand. You should also aim to keep your script concise and to the point, while still conveying all the information you need to get across.

Once your script is complete, it's time to create a storyboard. A storyboard is a visual representation of your video, which helps you to visualize the different scenes and elements that will be included. It also helps you to determine the timing of each interactive element and ensure that your video flows smoothly from start to finish.

By following these pre-production planning steps, you can create an effective and engaging interactive video that achieves your goals and resonates with your target audience.

Production Process

Creating an interactive video can be an exciting and engaging way to communicate with your audience. With the right techniques and elements, you can create an immersive experience that keeps viewers engaged and interested throughout the entire video.

Filming Techniques for Interactive Videos

When it comes to filming your interactive video, there are a few techniques to keep in mind that can help you create a high-quality and engaging video. First and foremost, it is important to film in high definition. This will ensure that your viewers are able to interact with the video without any distortion or blurring, which can be distracting and take away from the overall experience of the video.

In addition to filming in high definition, consider using multiple camera angles to make the video more dynamic and visually interesting. This can help keep viewers engaged and interested in the content, as well as provide a more immersive experience.

Creating Interactive Hotspots

One of the most common interactive elements in an interactive video is a hotspot. A hotspot is simply a clickable area of the video that triggers an action, such as showing additional information or moving to a different part of the video. To create a hotspot, simply add a clickable area to the video during the editing process.

When creating hotspots, it is important to make sure they are relevant and add value to the overall video experience. Consider placing hotspots in areas where viewers may have questions or want to learn more about a particular topic. This can help keep viewers engaged and interested in the content, as well as provide a more interactive experience.

Integrating Branching Scenarios

Branching scenarios are another powerful interactive element that can be used in an interactive video. These scenarios allow viewers to make choices that determine the outcome of the video, which can be a fun and engaging way to keep viewers interested and invested in the content.

To integrate branching scenarios, simply create multiple versions of the video with different outcomes based on the viewer's choices. This can help keep viewers engaged and interested in the content, as well as provide a more immersive and interactive experience.

Overall, creating an interactive video can be a fun and engaging way to communicate with your audience. By using the right techniques and elements, you can create a high-quality video that keeps viewers engaged and interested throughout the entire experience.

Post-Production Editing

Post-production editing is the final stage of video production, where all the pieces come together to create a polished and professional final product. This stage involves assembling the video footage, adding interactivity, and testing and refining the user experience to ensure that the video meets the intended goals.

Assembling the Video Footage

Assembling the video footage is a crucial step in the post-production process. This involves reviewing all of the footage that was shot during production and selecting the best shots to use in the final video. The shots must be arranged in a logical order that tells a cohesive story, following the plan that was determined during the storyboarding process. It is important to leave plenty of space for the interactive elements that will be added in the next step.

Adding Interactivity with Editing Software

Adding interactivity to a video is a great way to engage the audience and provide a more immersive experience. This is typically done using editing software that allows you to add clickable areas, quizzes, and other interactive elements, like Ghost's free interactive video tool, which allows you to create up to 10 clickable links per video. The interactive elements must be carefully designed to align with the goals of the video and provide a seamless user experience. It is important to test the video thoroughly to ensure that all of the interactive elements are working correctly and that the video is engaging and informative.

Testing and Refining the User Experience

Testing and refining the user experience is a critical step in the post-production process. Once the interactive elements have been added, the video must be tested with a focus group or other test audience. This will provide valuable feedback on the user experience and allow for refinement of the video to make it as engaging as possible. The feedback received during this stage can be used to make adjustments to the video, such as improving the pacing, adjusting the tone, or adding additional interactive elements.

In conclusion, post-production editing is a crucial stage in video production that involves assembling the video footage, adding interactivity, and testing and refining the user experience. By carefully planning and executing each step of the post-production process, you can create a polished and professional final product that effectively communicates your message to your audience.

Publishing and Sharing Your Interactive Video

Creating an interactive video is a great way to engage your audience and provide them with a unique viewing experience. However, once your interactive video is complete, the next step is to share it with the world. In this guide, we'll explore some of the best ways to publish and share your interactive video.

Choosing the Right Hosting Platform

When it comes to hosting your interactive video, there are many different options available. Some popular choices include YouTube, Vimeo, Wistia, and Vidyard. Each platform has its own unique features and pricing, so it's important to select one that is both affordable and user-friendly. You also have the option, with Ghost, to create your videos for free and host them on your own site with zero lag time. Yes please!

For example, if you're looking for a free option, YouTube is a great choice. However, if you want more advanced features and analytics, you may want to consider a paid platform like Wistia or Vidyard.

Embedding Interactive Videos on Your Website

One of the best ways to share your interactive video is to embed it directly on your website (which, thanks to Ghost's free video hosting, means you aren't slowing down your site). This makes it easy for viewers to watch and interact with the video without having to leave your site.

When embedding your video, be sure to choose a prominent location on your site where it will be easily visible to your audience. For retailers, this might include the home page, collection pages, or product pages. You may also want to include a brief description of the video to entice viewers to watch.

Promoting Your Interactive Video

Finally, once your interactive video is live, it's important to promote it to your target audience. This could involve sharing the video on social media, promoting it to your email list, or even running targeted ads to drive traffic to the video.

One effective strategy is to create a teaser trailer for your video and share it on social media. This can help generate buzz and interest in your video before it's even released.

Another option is to reach out to influencers in your industry and ask them to share your video with their followers. This can help you reach a wider audience and drive more views to your video.

Overall, publishing and sharing your interactive video is an important step in getting your message out to the world. By choosing the right hosting platform, embedding your video on your website, and promoting it to your target audience, you can maximize the impact of your video and engage your viewers in a whole new way.

Measuring the Success of Your Interactive Video

Interactive videos have become increasingly popular in recent years as a way to engage viewers and provide a more immersive experience. However, it can be difficult to determine how successful your interactive video is without the right metrics in place.

Analyzing Engagement Metrics

One of the best ways to measure the success of your interactive video is by analyzing engagement metrics. This includes things like how long viewers are watching the video, how many interactions they are making, and how many people are watching the video all the way through.

It's important to track these metrics over time to see if there are any trends or patterns emerging. For example, if you notice that viewers are dropping off after a certain point in the video, you may need to adjust the content or pacing to keep them engaged.

Another important metric to consider is the click-through rate on any calls-to-action you have included in the video. This can help you determine if your video is driving the desired actions, such as signing up for a newsletter or making a purchase.

Gathering User Feedback

Another important way to measure the success of your interactive video is by gathering user feedback. This can be done through surveys, focus groups, or other methods of collecting feedback from your viewers.

By asking viewers for their opinions on the video, you can get a better understanding of what they liked and didn't like, as well as any suggestions they may have for future videos. This feedback can be invaluable in improving your interactive video strategy and creating content that resonates with your audience.

Adjusting Your Strategy for Future Videos

Finally, use the data you have collected to adjust your strategy for future interactive videos. This could include adding more or different interactive elements, targeting a different audience, or simply refining the message of your video for maximum engagement.

It's important to remember that measuring the success of your interactive video is an ongoing process. By continually analyzing engagement metrics and gathering user feedback, you can refine your strategy and create content that truly resonates with your audience.


In conclusion, creating an interactive video can be a powerful tool for engaging your audience and conveying your message in a unique and interesting way. By following the steps outlined in this guide, you can create an effective and engaging interactive video that will capture your viewers' attention and keep them engaged from start to finish.

To further enhance your interactive video creation experience, consider leveraging Ghost's intuitive and free shoppable video tool. With Ghost, you can easily add interactive elements, clickable links, and hotspots to your videos, creating a captivating and immersive viewing experience for your audience. Elevate your videos, captivate your audience, and stand out in the digital landscape with Ghost's interactive video tool. Get started today and unlock a world of possibilities for interactive storytelling and compelling content.

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