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Captivate and Interact: How to Create Engaging Interactive Videos with an Interactive Video Maker

Learn how to create engaging and interactive videos with the help of an interactive video maker. Plus, get started for free with Ghost's interactive video tool.

If you're looking to create dynamic and engaging videos for your website, social media accounts, or e-learning platform, an interactive video maker could be the ideal solution. Interactive videos are a fantastic way to get viewers involved and engaged, so let's take a closer look at what they are and how to create them with an interactive video maker.

Looking to get started with creating interactive videos that captivate your audience? Look no further than Ghost's free interactive video maker. With this innovative tool, you can easily create interactive videos for your website, ecommerce store, or e-learning platform. In this comprehensive guide, we'll explore the world of interactive videos, covering what they are, as well as how you can easily create them using tools like Ghost's free interactive video maker. Let's unlock the power of interactivity and start creating captivating videos that leave a lasting impact on your audience. Get started with Ghost today and unleash your creativity for free.

Understanding Interactive Videos

What are Interactive Videos?

Interactive videos are an innovative and engaging way to deliver information and test learners. They are designed to provide a more immersive experience than traditional videos by allowing viewers to interact with the content more directly. Essentially, interactive videos offer multiple pathways for the learner to take control of their learning, adding meaningful interactivity to the content.

On the e-learning side of things, interactive videos can be used to teach a variety of subjects, from history to science to math. They can be used to explain complex concepts, demonstrate processes, and engage learners in a way that traditional videos cannot. They can also be used to promote products or provide more information, whether for services, products, or other types of businesses. By incorporating interactive elements into the video, such as quizzes, polls, and clickable hotspots, viewers can actively engage with the content and test their knowledge in real-time.

Benefits of Interactive Videos

The benefits of using interactive video makers are numerous. For starters, they are more engaging than traditional videos, which can lead to better retention of information. Interactive videos also help build a deeper connection with viewers and allow you to track viewer engagement and interactions more effectively.

Interactive videos are an excellent way to increase learner engagement and motivation. They offer a more immersive and interactive learning experience, which can help learners stay focused and engaged throughout the video. By providing learners with immediate feedback on their performance, interactive videos can also help boost their confidence and encourage them to continue learning.

Popular Use Cases for Interactive Videos

Interactive videos are useful for various applications and industries. They can be used for sales and marketing purposes, employee training, customer service, and many other applications. Interactive videos are especially valuable in the e-learning industry, where interactive instruction is critical for learner success.

For sales and marketing purposes, interactive videos can be used to showcase products and services, provide product demos, and engage potential customers in a more meaningful way. Get more shoppable video ideas.

For employee training, interactive videos can be used to teach new skills, reinforce existing knowledge, and provide ongoing professional development opportunities.

Interactive videos are also ideal for customer service applications. They can be used to provide self-help resources, such as troubleshooting guides and FAQs, or to connect customers with live support representatives in real-time.

In conclusion, interactive videos are an excellent way to engage learners and provide a more immersive and interactive learning experience. By incorporating interactive elements into your videos, you can increase learner engagement, motivation, and retention of information. Whether you are using interactive videos for sales and marketing, employee training, or customer service, they are an effective way to deliver information and engage your audience.

Choosing the Right Interactive Video Maker

Interactive video has become an increasingly popular tool for businesses and educators alike. It allows for more engaging and personalized experiences for viewers, leading to better retention and understanding of the material. However, with so many interactive video makers on the market, it can be challenging to choose the right one for your needs.

Key Features to Look For

When choosing an interactive video maker, there are some key features to look out for, depending on what type of experience you're looking to create. Some of the features you might want to consider include:

  • Branching scenarios: the ability to create different paths for viewers to take based on their choices.
  • Interactive quizzes and surveys: the ability to add questions and polls directly into the video.
  • Customizable video players: the ability to change the look and feel of the video player to match your brand.
  • Clickable hotspots / links: the ability to link out to other pages or experiences on your website to drive specific actions, such as filling out a form or browsing a page.
  • Ease of use: both for content creators and viewers, the platform should be intuitive and user-friendly.

Comparing Top Interactive Video Makers

There are many interactive video makers to choose from, so it's essential to do comprehensive research before making a decision. Let's take a closer look at some of the most popular options. Or dive into our full guide of the best interactive video platforms.


Ghost's specialty is shoppable video, within the broader category of interactive video. With Ghost, you can tag up to 10 CTAs in a single video that will let viewers browse and shop at the same time. Of course, shoppable video doesn't have to be just for shopping. Many brands outside of retail have started using Ghost's free interactive video tool to drive action to forms or other CTAs. Discover Ghost's free interactive video tool.


VideoAsk uses video prompts to drive action between two participants asynchronously. The video creator provides a prompt, and the viewer responds in the form of a video, audio-only recording, or text, or to multiple choice questions. VideoAsk’s primary use case as interactive video software is to create dialog on-demand between the video creator and viewers, whether for HR, customer feedback, or some other conversation where a personal touch is needed.


Mindstamp is a drag-and-drop interactive video maker that allows for the creation of quizzes, polls, and calls-to-action within the video. It also offers integration with popular email marketing platforms, making it a great option for businesses looking to generate leads and conversions.


PadSquad promises that making your video ads interactive is pretty much automated. Their unique technology uses content recognition and audio fingerprinting to trigger 'Brand Activated Moments' (BAMs) to surface actions or content at key moments in the video ad. Note that it's specifically designed for video advertising and may not be quite as versatile as other apps on this list.


Wistia is a video hosting platform that offers interactive video capabilities, including the ability to add calls-to-action and lead generation forms. It also offers detailed analytics and integration with popular marketing automation tools, making it a top choice for businesses looking to track and optimize their video content.

Budget Considerations

Interactive video makers can be pricey, so it's important to consider budget constraints when making your decision. Certain options might be more expensive upfront, but could provide more cost-effective solutions in the long run. It's also important to consider the potential return on investment, as interactive video has been shown to improve engagement and retention rates.

Looking to get started with interactive video for FREE? Try Ghost's interactive video tool today to start experimenting with interactive video, risk-free.

Overall, choosing the right interactive video maker requires careful consideration of your specific needs and budget. By taking the time to research and compare options, you can find the perfect platform to create engaging and effective interactive videos.

Creating Your First Interactive Video

Interactive videos are a great way to engage your audience and provide them with an immersive learning experience. By incorporating interactive elements such as quizzes, hotspots, and branching scenarios, you can create a video that not only educates but also entertains.

Planning Your Interactive Video Content

Before you start building your interactive video, you must determine the purpose, goals, and target audience for your video. This will help you create content that is tailored to your audience and meets their specific needs and interests. You should also decide on the structure of your video, including the types of interactions and branching scenarios you want to incorporate.

For example, if you are creating a training video for employees, you might want to include quizzes to test their knowledge and understanding of the material. Or, if you are creating a marketing video, you might want to include hotspots that link to additional information about your product or service.

Designing Engaging Interactions

The key to creating an interactive video that captivates the audience is to design engaging interactions. These interactions should be designed with the learner in mind and should provide relevant feedback to the user. This feedback can be in the form of correct or incorrect answers, additional information, or even a reward for completing the interaction.

When designing interactions, consider the learning objectives you want to achieve and the best way to convey that information to your audience. For example, if you are teaching a complex concept, you might want to break it down into smaller, more manageable pieces and use interactive elements to reinforce each piece.

Remember, the more interactive and engaging your video is, the more likely viewers are to retain the information presented.

Incorporating Branching Scenarios

Branching scenarios allow viewers to choose their path through a video based on their interests or knowledge level. This method of content delivery ensures maximum engagement and helps keep learners motivated throughout the experience.

When creating branching scenarios, consider the different paths that viewers might take and the types of interactions and content that would be most relevant to each path. This will help you create a seamless and engaging experience for your audience.

Overall, creating an interactive video requires careful planning, thoughtful design, and a deep understanding of your audience. By incorporating these elements into your video, you can create a learning experience that is both informative and enjoyable.

Tips for Effective Interactive Video Design

Interactive videos have become increasingly popular in recent years, providing a unique and engaging way to deliver content to users. However, creating an effective interactive video requires careful planning and execution. Here are some tips to help you create interactive videos that are both engaging and effective.

Balancing Interactivity and Content

While interactivity is a key component of interactive videos, it's important to strike the right balance between interactivity and content. Too much interactivity can overwhelm the user and distract from the message you're trying to convey. On the other hand, too little interactivity can make the video feel static and unengaging.

When designing your interactive video, consider the goals you want to achieve and the message you want to convey. Determine which interactions will enhance the user's experience and which may detract from it. By striking the right balance, you can create an interactive video that is both engaging and informative.

Ensuring Accessibility and Compatibility

Accessibility and compatibility are essential considerations when creating interactive videos. It's important to ensure that your video is accessible to people with disabilities and that it works seamlessly across different web browsers and devices.

When designing your video, consider the needs of users with disabilities. Ensure that your video includes closed captions and audio descriptions for users who are deaf or hard of hearing. Additionally, ensure that your video is compatible with assistive technologies such as screen readers.

Compatibility is also important when creating interactive videos. Your video should work seamlessly across different web browsers and devices, including desktops, laptops, tablets, and smartphones. Test your video on a variety of devices to ensure that it functions as intended.

Measuring and Analyzing User Engagement

Measuring user engagement is critical to determining the success of your interactive video. Interactive video makers often provide built-in analytics and tracking tools that allow you to analyze user interactions, completion rates, and more.

When analyzing user engagement, consider factors such as the number of interactions, the time users spend watching the video, and the completion rate. Use this information to refine your video and improve user engagement.

In conclusion, creating an effective interactive video requires careful planning and execution. By balancing interactivity and content, ensuring accessibility and compatibility, and measuring user engagement, you can create an interactive video that is both engaging and effective.

Promoting and Sharing Your Interactive Videos

Interactive videos are a powerful tool for engaging learners and creating an immersive learning experience. However, creating an interactive video is just the first step. To get the most out of your video, you need to promote it to your target audience and track and analyze viewer data. In this article, we'll explore some of the best ways to promote and share your interactive videos and how to track and analyze viewer data.

Integrating with Learning Management Systems

If you're creating interactive videos for e-learning purposes, it's crucial to integrate them into a learning management system (LMS). This makes it easy for learners to access the content and provides you with more control over tracking and analyzing their progress. An LMS allows you to track learner progress, assess their understanding of the content, and provide feedback. You can also use an LMS to deliver assessments and quizzes to learners, making it easier to gauge their understanding of the material.

Embedding on Websites and Social Media

Once you've created your interactive video, it's essential to promote it to your target audience. One of the best ways to do this is by embedding the video on your website or sharing it on social media. Embedding the video on your website makes it easy for visitors to access the content, while sharing it on social media can help you reach a wider audience. It's also a good idea to use targeted advertising to reach potential viewers. You can use social media advertising platforms like Facebook Ads or LinkedIn Ads to target specific audiences based on their interests, demographics, and behaviors.

Tracking and Analyzing Viewer Data

To get the most out of your interactive video, you need to track and analyze viewer data. This data can be used to identify trends and patterns in user behavior, refine the video, and optimize it for greater engagement. Some of the key metrics to track include the number of views, engagement rate, completion rate, and drop-off rate. You can use tools like Google Analytics or Wistia to track these metrics and gain insights into how viewers are interacting with your video.In conclusion, promoting and sharing your interactive videos is crucial to their success. By integrating them into an LMS, embedding them on your website, and sharing them on social media, you can reach a wider audience and engage learners more effectively. Tracking and analyzing viewer data can also help you refine and optimize your videos for greater engagement.

Case Studies and Success Stories

Interactive Videos in Ecommerce

Ecommerce brands are leading the charge when it comes to generating creative content for social media, email, or other promotional channels. But after a one and done encounter, many of those videos languish in the archives. Until recently, that is. Interactive video is taking ecommerce by storm, helping brands to repurpose their video content to create a social-like experience that boosts time on site and engagement.

Best of all, interactive video also improves the on-site discovery experience. Instead of having to search or browse product catalogs aimlessly, shoppers can learn about products and services in a more organic, interactive, and engaging way through video - then jump into whatever products catch their eye from there.

Interactive Videos in Education

Interactive videos have revolutionized the education industry, providing students with a personalized learning experience. The University of Waterloo is one such institution that has incorporated interactive videos into their curriculum. These videos not only engage students but also enhance their learning outcomes. The incorporation of quizzes, surveys, and branching scenarios in the videos has made learning more interactive and fun for students.

Moreover, interactive videos have also made distance learning more effective. Students can access these videos at their convenience and can learn at their own pace. This has made education accessible to students who live in remote areas or have other commitments.

Interactive Videos for Employee Training

Companies are increasingly using interactive videos to train their employees. The use of interactive videos has made training more engaging and effective. Cisco is one such company that has benefited from using interactive videos. They used these videos to provide their sales representatives with product updates and training. The results were astounding, with a 50% increase in product knowledge and a 70% increase in sales performance. This shows that interactive videos are not only effective but also cost-efficient.

Moreover, interactive videos have made employee training more accessible. Employees can access these videos from anywhere and at any time, making it easier for them to learn and retain information.

Interactive Videos in Marketing and Sales

Interactive videos have also proven to be highly effective in the marketing and sales industry. Companies like Sephora have used interactive videos to provide customers with personalized makeup tutorials based on their unique preferences. This has not only increased customer engagement but also led to a 50% increase in online sales.

Moreover, interactive videos have made it easier for companies to showcase their products and services. These videos provide customers with an immersive experience, allowing them to see the product in action and make informed decisions. This has made marketing and sales more effective and efficient.

In conclusion, interactive videos have transformed various industries, providing personalized experiences and improving outcomes. As technology continues to evolve, we can expect to see more innovative uses of interactive videos in the future.


An interactive video maker is an essential tool for creating fun videos that level up engagement. As you embark on your interactive video-making journey, keep in mind that the key to success lies in planning your content, designing engaging interactions, and tracking user engagement to continuously improve your videos.

In conclusion, with Ghost's free interactive video maker, you have the perfect tool to unlock the full potential of interactive videos. By carefully planning your content, incorporating captivating interactions, and analyzing user engagement, you can create videos that truly resonate with your audience. Whether you're looking to educate, entertain, or promote your brand, interactive videos offer a unique and immersive experience that sets you apart from the competition. So, don't wait any longer—start creating interactive videos with Ghost's intuitive and powerful interactive video maker. Elevate your video content, engage your audience, and make a lasting impact today.

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