5 Simple Steps to Creating Listicle Videos That Drive Engagement on Instagram

Learn how to create engaging listicle videos for Instagram in just 5 simple steps! Our expert guide will show you how to grab your audience's attention and keep them hooked with visually stunning and informative content.

In today's world of social media, there's no escaping the power of video content. In particular, listicle videos on Instagram have become an increasingly popular format for engaging with audiences. These videos are short, snappy, and packed with easy-to-digest information that captures the viewer's attention. If you're looking to create listicle videos that drive engagement, keep reading for five simple steps to get started.

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Understanding the Power of Listicle Videos on Instagram

Before we dive into the process of creating listicle videos, it's important to understand why they're so effective. Listicle videos are popular because they provide viewers with quick and easy access to useful information. These videos typically consist of a series of numbered points or tips that are easy to follow. This makes them perfect for viewers who are looking for fast and easily-digestible content.

One of the reasons why listicle videos are so effective is because they tap into the human desire for organization and structure. Our brains are wired to seek patterns and order, which is why we find it so satisfying to watch a video that presents information in a clear and concise list format.

Another reason why listicle videos are so popular is because they're highly shareable. People love to share content that they find interesting or useful, and listicle videos are the perfect format for this. When someone shares a listicle video on Instagram, they're not only sharing the content itself, but also the format and style of the video.

What are Listicle Videos?

Listicle videos are a form of video content that presents information in a list format. They typically use text, images, and video clips to deliver the content in a visually engaging way. Listicle videos are designed to be quick and easy to watch, making them ideal for social media platforms like Instagram.

One of the key features of listicle videos is their use of visuals. By combining text, images, and video clips, listicle videos are able to deliver information in a way that is both informative and engaging. This makes them ideal for capturing the attention of viewers and keeping them engaged throughout the entire video.

Another important aspect of listicle videos is their use of storytelling. While listicle videos are primarily focused on delivering information, they also use storytelling techniques to make the content more engaging and memorable. By using anecdotes, examples, and personal experiences, listicle videos are able to connect with viewers on a deeper level and make the content more relatable.

Why Listicle Videos Drive Engagement

Listicle videos are effective at driving engagement because they're visually stimulating and provide viewers with valuable information in a condensed format. They're great for capturing attention and getting viewers to stick around and engage with the content.

Another reason why listicle videos are so effective is because they tap into the power of social proof. When viewers see that a video has a high number of views, likes, and shares, they're more likely to engage with the content themselves. This is because social proof is a powerful psychological phenomenon that helps us to make decisions based on the actions of others.

Finally, listicle videos are effective at driving engagement because they provide viewers with actionable tips and advice. By providing viewers with practical advice that they can implement in their own lives, listicle videos are able to create a sense of value and relevance that keeps viewers coming back for more.

Step 1: Choose the Right Topic for Your Listicle Video

The first step in creating a listicle video is to choose a topic that will resonate with your target audience. It's important to consider who your audience is and what type of content they're interested in.

Identifying Your Target Audience

Knowing your target audience is key to creating effective listicle videos. Consider the age, gender, interests, and needs of your audience to determine what kind of content will appeal to them.

For example, if your target audience is young adults interested in health and fitness, you might want to create a listicle video on "10 Healthy Snacks to Fuel Your Workout." On the other hand, if your target audience is parents with young children, you might want to create a listicle video on "10 Fun and Educational Activities for Kids."

Brainstorming Engaging and Relevant Ideas

Once you know your audience, brainstorm a list of engaging and relevant topic ideas. Consider what kind of information your audience is looking for and what kind of questions they might have. Choose a topic that's interesting, useful, and relevant to your audience.

For example, if your target audience is college students, you might want to create a listicle video on "10 Cheap and Easy Meals for Busy Students." This topic is not only relevant to their needs, but it also provides useful information that they can apply to their daily lives.

Another idea for a listicle video could be "10 Must-Read Books for Entrepreneurs." This topic would be relevant to an audience interested in business and entrepreneurship, and it also provides valuable information that they can use to improve their knowledge and skills.

Remember, the key to a successful listicle video is to choose a topic that will engage your audience and provide them with useful information. By identifying your target audience and brainstorming relevant ideas, you can create a listicle video that will resonate with your viewers and keep them coming back for more.

Step 2: Plan and Structure Your Listicle Video

Once you have a topic in mind, it's time to plan and structure your listicle video. This step is crucial in creating a video that is engaging and informative for your audience.

Creating a Compelling Introduction

Your introduction is the first thing viewers will see, and it sets the tone for the rest of the video. It's important to make it engaging and attention-grabbing to hook your audience and keep them interested. Consider using a hook, a question, or a surprising fact to draw in viewers and make them want to watch. For example, if your listicle is about the best travel destinations, you could start with a question like "Are you tired of the same old vacation spots? Then this video is for you!"

Another effective way to start your video is by telling a story that relates to your topic. This can help to create an emotional connection with your audience and make them more invested in the content.

Organizing Your Points Effectively

When organizing your main points, it's important to keep them in a logical order. You can use numbered headings or bullets to make your information easier to follow. Be sure to break up your points with engaging visuals and other types of multimedia to keep viewers interested. For example, if you're creating a listicle about the best books of the year, you could include images of the book covers or short clips of the authors discussing their work.

It's also important to consider the length of your video when organizing your points. If your listicle is too long, viewers may lose interest and stop watching. Try to keep your video between 3-5 minutes long, and focus on the most important and interesting points.

Crafting a Strong Conclusion

Your conclusion should summarize the main points of your video and leave viewers with a clear takeaway. Consider ending with a call-to-action that encourages viewers to engage with your brand in some way. For example, if your listicle is about the best beauty products, you could end with a call-to-action like "Try out these products for yourself and let us know which ones are your favorites in the comments below!"

Remember, the key to a successful listicle video is to provide valuable information in an engaging and entertaining way. By following these steps, you can create a video that resonates with your audience and keeps them coming back for more.

Step 3: Design and Edit Your Listicle Video

Once you have your outline and script in place, it's time to design and edit your listicle video. This is the stage where you can really bring your ideas to life and create a visual masterpiece that will captivate your audience.

Designing and editing a listicle video involves a variety of techniques and considerations. In this section, we'll explore some of the key elements that will help you create a video that is both informative and visually stunning.

Selecting the Right Visuals

The visuals you choose for your video are crucial for capturing your audience's attention and keeping them engaged. When selecting visuals, consider the tone and style of your video, as well as the topic you are covering.

For example, if you are creating a listicle video about travel destinations, you might want to use high-quality images or video clips of the places you are discussing. Alternatively, if you are creating a video about a product or service, you might want to use footage of the product in action, along with close-up shots and detailed images.

It's important to choose visuals that are both relevant and visually appealing. Consider using a combination of images, video clips, and text overlays to keep viewers engaged and reinforce your message.

Incorporating Text and Captions

Adding text and captions to your video can help emphasize key points and make the information easier to follow. When incorporating text, it's important to use clear and concise language that is easy to read and understand.

One effective technique is to use captions to highlight important statistics or facts. This can help reinforce your message and make it more memorable for viewers.

When adding captions, it's important to keep them consistent in size and style. This will help create a cohesive look and feel for your video.

Editing Techniques for a Polished Look

Editing your footage can help give your video a polished and professional look. When editing, consider using a variety of techniques to create a cohesive and visually appealing final product.

One effective technique is to use transitions between your points. This can help create a smooth flow between different sections of your video and keep viewers engaged.

Another technique is to use music to create a mood or tone for your video. This can help set the scene and create an emotional connection with your audience.

Finally, consider adjusting the coloring and brightness of your footage to make it more visually appealing. This can help create a consistent look and feel for your video and make it stand out from the crowd.

By incorporating these techniques into your listicle video, you can create a visually stunning and informative piece of content that will captivate your audience and leave a lasting impression.

Step 4: Optimize Your Listicle Video for Instagram

Congratulations on creating your listicle video! Now that you have your video, it's important to optimize it for Instagram. With over 1 billion monthly active users on Instagram, optimizing your video can help you reach a wider audience and increase engagement. In this step, we'll explore some ways to optimize your listicle video for Instagram.

Utilizing Hashtags and Keywords

Hashtags and keywords are powerful tools that can help make your video more discoverable on Instagram. When you use relevant hashtags, your video can appear in search results for those hashtags. Similarly, when you use keywords in your caption, users searching for those keywords can find your content.

So, how do you choose the right hashtags and keywords for your listicle video? Start by thinking about the topic of your video. What are some keywords or phrases that are related to your topic? You can also use Instagram's search function to find popular hashtags related to your topic.

When it comes to hashtags, it's important to use a mix of popular and niche hashtags. Popular hashtags have a lot of posts, which means your video can get lost in the sea of content. Niche hashtags, on the other hand, have fewer posts, which means your video has a higher chance of being seen by your target audience.

Tagging Relevant Accounts

Tagging relevant accounts in your post is another way to increase your reach and visibility on Instagram. When you tag an account, your post will appear in their tagged posts section, which can help you get in front of their followers.

When choosing accounts to tag, think about brands, influencers, or other accounts that are relevant to your topic. For example, if your listicle video is about healthy eating, you could tag a health food brand or a popular nutritionist on Instagram.

Timing Your Posts for Maximum Engagement

Timing your posts can help ensure that your video receives maximum engagement. Instagram's algorithm favors posts that receive engagement shortly after they're posted, so it's important to post when your target audience is most active on the platform.

To find the best time to post, you can use Instagram's Insights feature. Insights provides data on when your followers are most active on the platform, so you can schedule your post accordingly. Alternatively, you can use third-party tools like Hootsuite or Later to schedule your posts in advance.

By utilizing hashtags and keywords, tagging relevant accounts, and timing your posts for maximum engagement, you can optimize your listicle video for Instagram and reach a wider audience. Happy posting!


Creating a listicle video that drives engagement on Instagram involves careful planning, designing, and optimization. By choosing the right topic, organizing your main points effectively, and optimizing your video for Instagram, you can create a powerful piece of content that resonates with your audience and drives engagement.

In conclusion, leveraging the power of listicle videos to drive engagement on Instagram can be a game-changer for merchants. With Ghost's free shoppable video app, the potential to transform passive viewers into active shoppers is within reach. By seamlessly integrating these interactive videos on their websites, merchants can provide a captivating and seamless shopping experience, empowering customers to make purchases directly from the engaging listicle videos. Take your Instagram engagement to new heights with Ghost's shoppable video app and watch your conversions soar. Don't miss out on the opportunity to captivate your audience, drive sales, and enhance your brand's online presence.

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