How to Create an Unboxing Video for TikTok [UPDATED 2024 with EXAMPLES]

In recent years, unboxing videos have taken the internet by storm, with social media platforms like TikTok serving as the perfect stage for influencers and content creators to showcase their unboxing skills. If you've been wanting to join the unboxing craze and share your enthusiasm with the TikTok community, this comprehensive guide will help you create engaging and captivating unboxing videos for your audience to enjoy. Let's get started!

Understanding the Unboxing Trend on TikTok

Before diving into the process of creating your unboxing video, it's important to understand the origins and popularity of unboxing content on TikTok. This will help you gain insights into why the trend has exploded (even generating viral TikTok challenges) and how you can use it to your advantage.

What is an Unboxing Video?

An unboxing video is a type of content where the creator films themselves opening a package and revealing its contents to the camera. Typically, these videos include commentary and first impressions about the products being unboxed. Although unboxing videos can feature a wide range of products, they're particularly popular in the tech, beauty, and fashion industries. The primary goal of an unboxing video is to present a vivid, engaging, and informative view of the product to potential buyers or enthusiasts who are interested in the item or the unboxing experience itself.

Why Unboxing Videos are Popular on TikTok

Unboxing videos have gained immense popularity on TikTok due to several factors. First, TikTok's short-form content format encourages creators to condense their unboxing experiences into exciting, bite-sized clips that are easy and enjoyable to watch. Secondly, unboxing videos provide viewers with a sense of satisfaction, curiosity, and vicarious pleasure, as they can share in the excitement of opening new products. Finally, unboxing content creators can garner a large and dedicated following on TikTok, making it an attractive platform for brands to showcase their products and build partnerships with influencers.

However, the popularity of unboxing videos is not limited to TikTok alone. The trend has been around for years and has become a staple on other social media platforms, such as YouTube and Instagram. In fact, some of the biggest YouTubers and Instagram influencers started their careers by creating unboxing videos.

One of the reasons why unboxing videos have become so popular is that they tap into our innate curiosity and desire for new experiences. As humans, we are wired to seek out novelty and excitement, and unboxing videos provide a way for us to experience those feelings vicariously through someone else.

Another reason why unboxing videos are so appealing is that they provide us with a glimpse into the lives of others. By watching someone else unbox a product, we can learn more about their tastes, preferences, and lifestyle. This can be especially interesting when the unboxing video is created by a celebrity or influencer, as it gives us a rare glimpse into their world.

Finally, unboxing videos are a great way for brands to showcase their products and build buzz around new releases. By partnering with influencers or creating their own unboxing videos, brands can generate excitement and anticipation for their products, which can translate into increased sales and brand awareness.

In conclusion, the unboxing trend on TikTok and other social media platforms is a reflection of our innate curiosity and desire for new experiences. By creating engaging and informative unboxing videos, content creators can tap into this trend and build a large and dedicated following on TikTok and other platforms.

Planning Your Unboxing Video

Creating a successful unboxing video involves careful planning and preparation. From selecting the right product to setting goals for your content, each step will help you shape your video into a masterpiece.

Unboxing videos have become increasingly popular in recent years, with millions of viewers tuning in to watch their favorite creators showcase the latest products. Whether you're a seasoned content creator or just starting out, there are several key factors to consider when planning your unboxing video.

Choosing the Right Product to Unbox

The first step in planning your unboxing video is selecting the product you'll be showcasing. It's important to choose a product that you're passionate about and genuinely interested in. Think about your personal hobbies, passions, or the latest trends in the market. When you choose a product that aligns with your interests, your enthusiasm and authenticity will shine through, making your video more engaging and relatable to your audience.

But it's not just about your personal interests. You also need to consider your audience and what they want to see. Are they interested in the latest tech gadgets, beauty products, or fashion accessories? Understanding your audience's preferences will help you choose a product that will resonate with them and keep them engaged throughout the video.

Setting Goals for Your Unboxing Video

Defining your objectives will help you ensure that your unboxing video is aligned with your vision and values. Think about what you want to achieve with your content: entertain, educate or inspire? Do you want to build brand partnerships or increase the social following for future collaborations? Consider these goals when crafting your video, and make sure that the final product reflects your intentions.

Setting goals also helps you stay focused and on track while filming. It's easy to get carried away with unboxing and forget to mention important details about the product. Having clear objectives will help you prioritize the information you want to share and keep your video organized and informative.

Creating a Storyboard and Script

A well-planned storyboard and script are essential for creating a compelling unboxing video. They'll help you organize your thoughts, outline the structure of your video, and ensure that you include all relevant details about the product.

Your storyboard should include the key scenes you want to capture, such as close-ups of product features or reactions to the unboxing process. It's also helpful to plan out the transitions between scenes to keep the video flowing smoothly.

Outline your script with a mix of informative commentary and natural reactions, allowing your personality to shine through as you describe the product and its various components. Don't be afraid to inject some humor or personality into your script - this will help keep your audience engaged and entertained.

By following these tips, you'll be well on your way to creating a successful unboxing video that engages and entertains your audience.

Preparing Your Filming Space

Your filming environment plays a crucial role in the quality and overall aesthetic of your unboxing video. From selecting the right background to addressing lighting considerations, each aspect of your filming space should be carefully considered and arranged.

Selecting the Ideal Background and Lighting

A clean, clutter-free background will help keep the focus on the product and give your video a professional look. Consider using a solid-colored backdrop, such as a white or neutral wall, that contrasts with your product for maximum impact. Additionally, you may want to consider using a textured or patterned background to add some visual interest to your video. Good lighting is equally important, as it will enhance the visibility of your product and create a visually appealing video. Natural light is always the best option, but if that's not possible, invest in a softbox or ring light that provides even, diffused lighting across your filming space. You may also want to experiment with colored lights or gels to add a unique look to your video.

Arranging Your Product and Props

Before you start filming, carefully arrange your product and any additional props you plan to use in your unboxing video. Think about how you want the product to be displayed and any supporting items that might enhance the viewer's experience. You may want to consider using different camera angles to showcase the product and any additional items in an interesting way. Keep in mind that your viewers will be seeing the unboxing process through your eyes, so make sure that everything is visually appealing and properly positioned. You may also want to consider using music or sound effects to enhance the overall experience for your viewers.

Camera Setup and Framing Tips

Proper camera setup and framing are critical for capturing your unboxing video in the best possible way. Place your camera on a stable surface and adjust its height so that it captures your face and the product, while keeping your arms and hands in view. Experiment with different angles to find the most flattering and informative perspective for your video. A tripod with an adjustable head can help you achieve smooth transitions and steady shots throughout the unboxing process. You may also want to consider using a second camera or a smartphone to capture additional angles or close-ups of the product.

Creating a Script or Outline

While some unboxing videos are done spontaneously, others benefit from a script or outline to help guide the process. Consider outlining the key points you want to cover in your video, such as the features and benefits of the product, any additional items included in the packaging, and any tips or tricks for using the product. You may also want to consider introducing yourself and the product at the beginning of the video and thanking your viewers for watching at the end.

Editing and Post-Production

Once you've filmed your unboxing video, it's time to edit and refine it for maximum impact. Consider using editing software to trim any unnecessary footage, add music or sound effects, and adjust the lighting or color balance as needed. You may also want to consider adding captions or annotations to provide additional information or call-outs during the video. Finally, make sure to export your video in a high-quality format that is compatible with your chosen platform or social media site.

Filming Your Unboxing Video

Nowadays, unboxing videos have become a popular trend on social media platforms, especially on TikTok. These videos are a great way to showcase your personality, share your excitement for new products, and engage with your audience. However, creating an outstanding unboxing video requires more than just opening a box and showing its contents. In this article, we'll explore some tips and tricks for filming a successful unboxing video.

Capturing Different Angles and Close-ups

When filming an unboxing video, it's essential to capture different angles and close-ups to showcase the product's features and details. Varying your shots will keep your audience engaged and interested in your content. You can start with a wide shot that shows the entire package, then move on to mid-shots that focus on specific features, and close-ups that highlight intricate details or your facial expressions. Don't be afraid to experiment with different camera angles and perspectives to create a visually dynamic and exciting video.

Adding Personality and Engaging Your Audience

One of the most crucial elements of a successful unboxing video is your personality. Your viewers want to see the real you and your genuine excitement for the product you're unboxing. Therefore, it's essential to be yourself, let your personality shine through, and engage with your audience. You can ask questions, share your thoughts, and even respond to comments and questions from your previous videos. The more you connect with your viewers, the more they'll feel like they're a part of your unboxing adventure.

Tips for a Smooth Unboxing Process

Opening a package may seem like a straightforward task, but it can be trickier than it seems. To ensure a smooth unboxing process, make sure you have all the necessary tools, such as scissors or a box cutter, within easy reach. Keep small parts and packaging organized as you open the box, so they don't distract from the main event. Additionally, remember to keep your on-camera presence engaging and lively. Your unboxing video should be a fun adventure for both you and your viewers.

TikTok Unboxing Video Examples

Looking for further TikTok inspiration? Here's a few great TikTok unboxing videos to help guide your next TikTok masterpiece.

Clocking in with 3M+ views, this simple video has an enticing hook - accessible luxury! - and simple production, with voiceover and some text overlays. The real stars here are the great lighting and clear close-ups that give shoppers to be some real enticement to check out this steal of a deal.

Using quick cuts, zero voiceover, and a variety of angles, this simple unboxing video packs a lot of content into under 3 minutes. It's basically like office supplies ASMR, and as an extra smart play, the creator has an entire page in their Amazon storefront that links to every product featured in the video to help drive affiliate revenue. Again, note the pretty simple setup - an overhead camera, good lighting, and a deft hand at editing are all that's required to create this video that's logged over 10m+ views. Bonus for being an unboxing video for multiple products / brands!

Yes, it's a mirror, but pay attention to what this creator is doing: They're using trending TikTok audio, breaking up the video with a range of shots, and finishing things off by showing the overall interior design of their new mirror placement. Amazing how something as simple as this (and under a minute) can easily garner over 1M+ views on TikTok!

Another major TikTok trend: Using their built-in voiceover technology to narrate your videos. This hyper-short clip lacks the polish and grandeur of many unboxing videos, but it's still netted over 24M+ views, showing that sometimes, shorter is better. The catch of course, is people are into the 'mystery' of the unboxing in this situation - think about ways to create anticipation and excitement in your next unboxing!

What's Next For Your Unboxing Video

In conclusion, creating a successful unboxing video requires careful planning, attention to detail, and a willingness to engage with your audience. By following these tips and tricks, you'll be able to create an outstanding unboxing video that showcases your personality, highlights the product's features, and keeps your viewers engaged and entertained.

Pro Tip: If you're a brand, you don't need to leave your unboxing content just for TikTok where it's likely to be viewed once (if the algorithm deems it!) and forgotten. Extend the life of your TikTok unboxing video by placing it on your actual ecommerce site and making it shoppable. GhostRetail's free shoppable video platform lets you take any video - including ones created for TikTok - tag products, and add it to your site in seconds. Give shoppers a taste of what's to come once they order from you and motivate them to hit checkout.

To be clear, unboxing videos work best when you've got a killer unboxing experience, so make sure you've got that nailed before you start adding unboxing videos to your site.