🚀 6 Ecommerce Trends You Can't Afford to Ignore in 2023
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Sell From Anywhere

Bring the In-Store Experience Online with Live Video Shopping

Deliver the theater of the store to any shopper, anywhere

Bring together the benefits of shopping in-store with the convenience of shopping online

Expand your store footprint virtually and avoid the overhead and risk of brick and mortar

Speak with a Live Shopping Expert ➝

When you hear 'brick and mortar', your next thought is probably 'tight margins'. It's never been more critical - or challenging - to maximize retail channel revenue. But live shopping can do just that; creating an omni-channel experience that leverages in-store workforces to better service online customers. The results? Increased revenue per employee, a more engaged workforce, and the ability to bring your store experience to a wider audience, without the risk and overhead of building more physical stores.

Who should offer in-store live shopping?

Omni-channel retailers with at least one brick and mortar location are a natural fit to host in-store live shopping calls. Employees can be leveraged exclusively for live shopping calls, or may answer them between other in-store duties. The store becomes the backdrop for the call, with employees navigating the retail location in real time to showcase products and give shoppers a taste of the retail experience. Online shoppers can request service on demand, or associates can manage call volumes with specific appointment bookings.

Don’t have a brick and mortar store? No worries. You can create a ‘ghost store’ through our studio model, equip your customer service team to answer calls, or even recruit associates to sell from home.

How Ghost’s video shopping solution helps omni-channel retailers

Leverage under-trafficked stores or unengaged employees to maximize online sales

Turn in-store downtime into an effective support channel for online shoppers. Give retail employees a more fulfilling role by engaging in live personal shopping support. Showcase store merchandise in real time to help online shoppers make a buying decision confidently.

Virtually expand the footprint of brick and mortar locations

Bring the theater of the store to everyone by hosting live shopping calls in stores. Brands with limited retail locations can share the in-store experience with customers who may otherwise never be able to visit. Reach new markets with a simulated in-store experience without needing to invest in more stores.

Improve the CX of your core ecommerce experience

Give shoppers a reason to visit your ecommerce property instead of a marketplace or third-party reseller by offering an exclusive, elevated customer experience. Provide product experts and advanced customer support with live shopping that can’t be beat elsewhere online.

How Ghost’s live shopping platform helps omni-channel retailers grow

Live shopping is a proven way to help more customers cross that finish line from consideration to conversion, by answering questions in seconds that may take a customer hours to determine on their own – if they don’t just give up. 

Giving shoppers a glimpse into your retail store helps build stronger bonds and brand loyalty, especially for customers who may never have an opportunity to visit a brick and mortar retail location. The more immersive the online experience, the more likely that customer is to return.


Conversion Rate Increase


Increase in Average Order Value

Supercharge your omni-channel retailing strategy with our other live shopping models

Supercharge your live selling program with flexible setups

Supercharge your virtual shopping channel with multiple setups

Supercharge your live online sales program with multiple setups

Discover why GhostRetail is one of the most trusted live shopping providers in the world

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