Dan Shaw joins GhostRetail as CEO to accelerate growth

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Toronto, Canada - September 27, 2022 – GhostRetail, the premier live video co-shopping platform for customer-obsessed ecommerce brands, today announced Dan Shaw as CEO. Shaw joins the company during a time of exciting growth and development, including Ghost’s new zero integration platform and a lineup of newly launched or launching clients across multiple ecommerce sectors. 

As a former Chief Revenue Officer for Fiix Software and SkyWatch, Shaw has also worked with the GhostRetail team in an advisory role over the past six months. 

“Dan has been an invaluable asset to the entire Ghost team from day one, bringing his expertise successfully scaling and structuring SaaS enterprises across every element of the business,” said Jimmy Furlano, Co-Founder and Chief Operating Officer. “We are excited for the next chapter of GhostRetail under Dan’s leadership and direction as the demand for live video shopping accelerates globally.”

According to a report by Market Research Future, the global livestream market is projected to reach $534B by 2030. Given the market’s already rapid growth over the past five years, U.S. ecommerce giants and more agile, digitally native brands alike are increasingly seeking out and adopting live video commerce solutions like GhostRetail. 

“The opportunity in front of Ghost is enormous; the world's most innovative brands are striving to provide an elevated online experience for their customers. The Ghost solution unifies the human experience of in-store shopping with the power of online to delight customers and drive real results for merchants,” said Shaw. “Ghost’s remarkable team, vision for the future, and best-in-class technology made it an easy choice to join the company. Simply put, we’re on a mission to transform the online shopping experience.”

One of the recent successful launches for Ghost comes from their partnership with American Eagle Outfitters, one of the largest retail brands in the world with over 1,000 stores and 40,000 associates. American Eagle has fully deployed Ghost’s live co-shopping experience, helping shoppers with sizing advice, product comparisons, and styling looks.

About GhostRetail

GhostRetail powers one-to-one live video co-shopping for some of the world’s most customer-obsessed brands. The innovative and interactive video shopping platform enables ecommerce brands to provide on-demand customer service with real-time visual feedback, product sharing capabilities, and in-call checkout to drive more sales, higher order values, lowered return rates, and enhanced customer satisfaction. GhostRetail opens new opportunities for the merchants through decentralized selling; activating influencer communities and extending traditional sales forces to sell in-store, in-studio, or at home. For more information on GhostRetail and our solutions, visit

For media enquiries or interviews, please contact Brittany Rycroft, Marketing Director, GhostRetail, at

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