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Create a virtual shopping studio to simulate the in-store shopping experience

Create a controlled, streamlined 'ghost store' virtual shopping experience

Offer live shopping on demand or via appointment

Easily create a studio set with minimal equipment and investment

Speak with a Virtual Shopping Expert ➝  

Imagine a new type of virtual shopping experience: One where customers are able to visit a virtual store, even if an ecommerce brand has zero brick and mortar locations. 

These ‘ghost stores’ carry the same inventory as a regular store and may look like a retail location, but are actually virtual stores set up solely for the purposes of hosting live shopping calls. The live shopping experiences are staffed by real people, in real time, but take place entirely online.  

The benefits of a virtual store experience are clear: Brands get to control the virtual shopping experience, and customers get to ensure they’re always connected with the latest merchandise. Studios can be set up with minimal investment and even hosted out of a brand’s headquarters. 

The studio model also doubles as a content creation hub; if there’s downtime between calls, engage live shopping associates to record video demos and product reviews for social sharing or PDP content.

Who should offer studio-based virtual shopping?

An obvious candidate for the studio model is any DTC brand without any (or very limited) brick and mortar locations. Just because you don’t have a storefront, doesn’t mean you can’t create the look and feel of one in a virtual store–you can even get creative with how it’s designed in a way that might not be practical for an actual retail location.

Brands that don’t want to sacrifice retail square footage for a live shopping setup may also adopt the studio model. This also gives merchants the ability to have complete control and security over the wireless connectivity, lighting, equipment, and merchandise used for a virtual shopping call. Finally, the studio model allows brands to proactively refresh the look and feel of their virtual store regularly to complement new drops or a change in seasons.

How Ghost’s video shopping solution supports studio-based virtual store experiences

Create a store-like environment for DTC brands

No store? No problem. A virtual store experience gives your two-dimensional online store a personality by attaching live shopping associates to an immersive experience. Let customers see products up close as if they were in a store, without needing to build one. Plus, add products to cart and checkout within a call.

Design a virtual store with minimal investment

The actual construction process and investment of building a brick and mortar store is no small feat but virtual studios can be outfitted in as little as a 10'x10' space. Plus,  control every element of the studio setup, ensuring all calls are answered by virtual shopping associates in a pristine environment with exceptional audio, visual, and connectivity.

Create a hybrid content studio

Think beyond the virtual store experience and consider leveraging your studio to be a content machine. Task associates to build content such as reviews, demos, and previews that can be shared on product detail pages, in social, or even in the waiting room before joining a live shopping call.

How Ghost’s virtual shopping platform helps businesses grow

Typical ecommerce experiences are missing a human element. Creating a live shopping studio gives brands the chance to extend their online shopping experience into an interactive, fun, and personalized environment that lives somewhere between the digital and physical realms. 

Many shoppers still show a preference for shopping in-store over online. But for DTC brands or those with limited brick and mortar footprints, an inaccessible point of sale location means a potential lost sale opportunity. Virtual stores offer the best of both worlds: Letting customers shop online at their own convenience while getting the bespoke service they'd expect in-store.

12x

Conversion Rate Increase

40%

Increase in Average Order Value

Supercharge your omni-channel retailing strategy with our other live shopping models

Supercharge your live selling program with flexible setups

Supercharge your virtual shopping channel with multiple setups

Supercharge your live online sales program with multiple setups

Discover why GhostRetail is one of the most trusted virtual shopping providers in the world

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