How to Make Interactive Videos: A Step-by-Step Guide

Learn how to create engaging and interactive videos with our step-by-step guide.

Are you tired of producing static, boring videos? Interactive videos are the future of digital content, providing a unique and engaging experience for viewers. In this step-by-step guide, we will take you through the process of creating your own interactive videos, from understanding what they are and how they work, to the production and post-production process.

We'll also loop you in on a fun output for your interactive videos: Shoppable video! One of the best applications of interactive video for ecommerce in particular, shoppable video can take any video asset you have to educate and inspire consumers before driving them to make a purchase.

So, let's get started!

Understanding Interactive Videos

What are Interactive Videos?

Interactive videos are digital videos that allow viewers to engage with the content on a deeper level. Instead of sitting back and watching passively, interactive videos encourage the audience to interact with the video elements, making decisions that affect the outcome of the video.

Interactive videos have become increasingly popular in recent years due to their ability to provide a more engaging and immersive experience for viewers. By allowing viewers to actively participate in the video, interactive videos can keep viewers interested and engaged for longer periods of time.

Benefits of Interactive Videos

Interactive videos offer many benefits over traditional videos, including:

  • Increased engagement: Interactive elements keep viewers interested and engaged. This can lead to higher retention rates and more positive brand associations.
  • Improved retention: Interactivity helps viewers retain information better. By actively engaging with the content, viewers are more likely to remember the information presented in the video.
  • Higher conversion rates: Interactive videos increase viewer involvement, leading to higher conversions and sales. By providing viewers with a more engaging and immersive experience, businesses can increase the likelihood that viewers will take action after watching the video.
  • Better data tracking: Interactive videos provide valuable analytics data to help you refine and improve your content. By tracking viewer engagement and interaction, businesses can gain insights into what works and what doesn't, allowing them to create more effective videos in the future.

Popular Types of Interactive Videos

There are several different types of interactive videos, each with its own unique features and benefits. These include:

  • Choose-your-own-adventure: Viewers make choices that determine the outcome of the story. This type of interactive video is particularly popular in the gaming industry, but can also be used in other contexts to create engaging and immersive experiences for viewers.
  • 360-degree videos: Viewers can control the camera angle and explore the video environment. This type of interactive video is particularly popular in the travel and tourism industry, as it allows viewers to experience different locations in a more immersive way.
  • Quiz and survey videos: Viewers answer questions, providing valuable data for businesses. This type of interactive video can be used to gather feedback from viewers, or to educate viewers on a particular topic.
  • Clickable objects: Viewers can click on objects within the video to learn more or access related content. This type of interactive video is particularly useful for businesses looking to showcase their products or services in a more engaging way.
  • Shoppable video: Viewers can learn about a product, then click into that product to be taken to a product page or directly to checkout to make a purchase. Create shoppable video for free!

Overall, interactive videos offer a unique and engaging way to connect with viewers and provide them with a more immersive and memorable experience. By incorporating interactive elements into your video content, you can increase engagement, improve retention, and ultimately drive more conversions and sales for your business.

Pre-Production Planning

Before embarking on creating an interactive video, it is important to have a clear plan in place. Pre-production planning is a crucial step that can make or break the success of your video. In this section, we will discuss some of the key elements of pre-production planning.

Setting Your Goals

The first step in creating an interactive video is to define your goals. What do you want your video to achieve? Is it to educate, inform, or entertain your audience? Who is your target audience? Answering these questions will help you make decisions about the content and interactivity of your video. It is important to keep in mind that the goals you set will determine the direction of your video.

For instance, if your goal is to educate your audience, you may want to include interactive elements such as quizzes or clickable objects that test their knowledge. On the other hand, if your goal is to entertain your audience, you may want to include decision-making scenarios that allow them to choose their own adventure.

Choosing the Right Platform

Choosing the right platform is essential to the success of your interactive video. There are many interactive video platforms available, each with its own set of features and pricing. Some popular platforms include GhostRetail, Playable, and Vimeo. It is important to consider the features and pricing of each platform to determine which one is best for your needs.

For instance, if you are creating a video for a large corporation, you may want to choose a platform that offers enterprise-level features such as analytics and security. Alternatively, if you are creating a video for a small business, you may want to choose a platform that is more affordable and offers basic features.

Scripting and Storyboarding

Scripting and storyboarding are critical to the success of any video project. Create a detailed script and storyboard that outlines the sequence of events and interactive elements in your video. This will help you visualize the final product and make any necessary changes before production begins.

When scripting your video, it is important to keep in mind the tone and style you want to convey. Do you want your video to be humorous, informative, or serious? This will help you determine the language and visuals you use in your video.

Selecting Interactive Elements

Interactive elements are what make your video engaging and interactive. Choose elements such as quizzes, clickable objects, and decision-making scenarios that align with your goals. It is important to keep in mind the preferences of your target audience when selecting interactive elements.

For instance, if your target audience is millennials, you may want to include social media sharing buttons or gamification elements. Alternatively, if your target audience is baby boomers, you may want to include more traditional interactive elements such as quizzes or surveys.

By following these pre-production planning steps, you can ensure that your interactive video is engaging, informative, and successful in achieving your goals.

Production Process

Producing an interactive video can be a challenging process, but with the right techniques, it can be a rewarding experience for both the creators and the viewers. In this article, we will explore some of the best practices for filming and designing interactive videos that will engage and captivate your audience.

Filming Techniques for Interactive Videos

When filming an interactive video, it is important to consider the different ways in which viewers will interact with the content. One technique that can be used is the use of multiple cameras to capture different angles and perspectives. This can help viewers to feel more immersed in the video and create a more engaging experience.

Another technique is the use of green screens and chroma keying to create interactive backgrounds and special effects. This can be especially useful for videos that require a lot of visual effects or complex animations.

Creating Interactive Hotspots

Interactive hotspots are a key component of any interactive video. These are areas within the video that viewers can click on to access additional information or initiate a new interactive element. To create these hotspots, you can use software such as HapYak or Wistia.

When designing your hotspots, it is important to consider the placement and size of the clickable areas. You want to make sure that they are large enough to be easily clicked on, but not so large that they detract from the overall viewing experience.

Designing Custom Navigation

Custom navigation is another essential component of an interactive video. This includes buttons and menus that will allow viewers to move through the video and interact with the content. When designing your navigation, it is important to consider the user experience and make sure that it is intuitive and easy to use.

You may also want to consider adding interactive elements to your navigation, such as animations or special effects, to make it more engaging and visually appealing.

By following these best practices for filming and designing interactive videos, you can create a truly immersive and engaging experience for your viewers. Whether you are creating a promotional video, a training video, or a product demonstration, interactive videos can help you to connect with your audience in a more meaningful way.

Post-Production and Editing

Post-production and editing are essential steps in creating an interactive video that engages and converts your audience. In this section, we'll explore the key steps in post-production and editing that will help you create a compelling interactive video.

Assembling Your Footage

The first step in post-production is to assemble your footage. This process is similar to editing a traditional video. You can use software such as Adobe Premiere or Final Cut Pro to compile and organize your footage. Take the time to review your footage and select the best clips that will tell your story effectively.

Once you have selected your footage, you can begin to assemble it into a cohesive narrative. Consider the pacing, transitions, and overall flow of your video. Make sure that your video has a clear beginning, middle, and end, and that it tells a compelling story that will keep your audience engaged.

Adding Interactivity

The most critical step in post-production is adding interactivity to your video. Interactive elements can include hotspots, quizzes, and other interactive features that allow your audience to engage with your video in a more meaningful way.

To add interactivity to your video, you can use software such as HapYak or Wistia. These tools allow you to create interactive elements that can be embedded directly into your video. You can also use these tools to track user engagement and gather valuable analytics data.

Testing and Refining Your Video

Once you have added interactivity to your video, it's essential to test it thoroughly. Make sure that all interactive elements function correctly and that your video plays smoothly on all devices and platforms.

Use analytics data to refine and improve your video. Analyze your engagement and conversion rates to identify areas where you can make improvements. You may need to make adjustments to your video's pacing, content, or interactive elements to improve its overall effectiveness.

In conclusion, post-production and editing are critical steps in creating an interactive video that engages and converts your audience. By following these steps and taking the time to test and refine your video, you can create a compelling and effective video that achieves your goals.


Interactive videos are a fun and engaging way to share information and connect with your audience. By following the steps outlined in this guide, you can create your own interactive videos and take your content to the next level.

Want to start creating interactive shoppable videos for free? Check out GhostRetail's shoppable video platform today. So go ahead and get started – the possibilities are endless!

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