Ghost Webinar

How to Craft a Video
Content Strategy for
Advisors in 2025

Discover how top advisors use video to attract and educate clients while building their personal brand.
Your Video Content Calendar
Enhance your video content strategy by using the Ghost Video Content Calendar Template
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Increase Communication with Clients with Personalized Videos
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Email marketing
Deliver important messages more effectively by embedding videos directly into your emails. Stand out in crowded inboxes while maintaining a personal, trusted connection with your clients.
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Deliver engaging video collections directly to your customers' phones or DMs for a quick and effective way to convey your message. Deliver quick updates, timely advice, or personalized check-ins while staying top of mind.
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Social media
Share your video content across social platforms and direct clients to a trusted source—your own dedicated video library. Grow your brand, share valuable insights, and keep your clients engaged with content that truly matters.
Use Video on your Website to Capture New Business
First impressions count! Convert referral traffic into meetings booked with engaging video content on your website.
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Tell your story
Differentiate yourself from the competition through storytelling to establish trust and personalize the online selling experience.
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Educate your clients
Use video to educate your audience about your expertise area, and maintain high engagement with video collections and multiple format options for a seamless viewing experience.
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Drive leads
Connect your message with action to drive conversion, not just views. Embed calls to action into every video, whether it's a meeting, phone call, or resources, to maximize its impact and drive business results.
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Video-focused website examples
See examples of video-focused websites being used by the top advisors and wealth managers in the country's largest financial institutions. See examples.
Start your video journey today
Ghost provides a complete solution for advisors who want to transition to a video-first online investor experience. Video Strategy and Capture ServicesGhost Modern Video Player
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Video Strategy and Capture Services
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Ghost Modern Video Player
Talk to a Video Expert
Get started with Ghost
Talk to a Video Expert today
Be sure to ask about our free virtual 30 minute video capture session. You’ll receive a ready-to-share short video clip that you can use on your website or social channels.
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"Ghost has been amazing for really tailoring the [filming] process to us and making it personal. They really captured who we are as a team and what we do with our clients. "
Kathryn Legault
Legault Wealth Management
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"My site is more interactive, it's converting more, it's sexier, it just flows. Ghost makes it so easy. If you’re not [using video], you’re missing out on a lot of opportunities."
Alana Bemmann
Founder/CEO, Cosmopolitan Academy
Frequently asked questions
Who is Ghost Video?
Will Ghost Video work with my existing website?
I have not created any videos, can I work with Ghost?