Product Tagging: Video Commerce Explained

Wondering where to get started with shoppable video? Check out 20+ different types of shoppable video you can create in seconds with Ghost (chances are you've already got a few of them kicking around already).

Welcome, dear reader, to the magical world of video commerce! You're about to embark on an epic journey where you'll learn all about product tagging and its role in this exciting realm. So, buckle up, grab your popcorn, and let's dive right in!

Product tagging, in the context of video commerce, is a bit like playing a game of 'tag' with your products and videos. It's a way of linking your products directly to the videos they appear in, creating a seamless shopping experience for your customers. But fear not, it's not as complicated as it sounds. In fact, it's as easy as pie! So, let's break it down, shall we?

The Basics of Product Tagging

Product tagging is a bit like a digital game of 'I spy'. You 'tag' or identify products within a video, linking them to their respective product pages on your website. This allows viewers to click on the product they're interested in, and voila! They're whisked away to the product page where they can learn more or make a purchase.

Think of it as a magical portal that transports your customers from the world of video to the world of shopping. It's like having a personal shopping assistant who points out products and then takes you directly to them. Now, isn't that a treat?

Why Product Tagging is Important

Product tagging is not just a fancy feature, it's a powerful tool for driving sales and engagement. It's like a secret weapon in your video commerce arsenal. It allows you to turn passive viewers into active shoppers, all while they're engrossed in watching your videos.

And the best part? It's a win-win situation! Your customers get a seamless shopping experience, and you get increased sales and engagement. It's like hitting two birds with one stone!

How Product Tagging Works

Product tagging is like a magic trick. You see a product in a video, you click on it, and poof! You're on the product page. But how does it work? Well, it's all about metadata. When you tag a product, you're essentially adding metadata to the video that links the product to its product page.

It's like attaching a virtual tag to the product in the video. When a viewer clicks on the product, the tag acts as a link, taking them directly to the product page. It's a bit like a digital treasure hunt, with the product as the treasure and the tag as the map!

Shoppable Video: The Next Level of Product Tagging

Shoppable video is like product tagging on steroids. It takes the concept of product tagging and turns it up a notch, creating an interactive shopping experience right within the video. It's like turning your video into a virtual storefront!

With shoppable video, viewers can click on products within the video to add them to their shopping cart, without ever leaving the video. It's like shopping and watching a video at the same time. Talk about multitasking!

The Power of Shoppable Video

Shoppable video is like a superpower for your video commerce strategy. It allows you to engage your viewers on a whole new level, turning your videos into interactive shopping experiences. It's like turning your viewers into participants, actively engaging them in the shopping process.

And the best part? It's not just about sales. Shoppable video can also help you gather valuable data about your viewers' shopping habits, allowing you to refine your marketing strategy. It's like having a crystal ball that gives you insights into your customers' behavior!

Creating a Shoppable Video

Creating a shoppable video is like crafting a masterpiece. It requires careful planning, creativity, and a dash of technical know-how. But don't worry, it's not as daunting as it sounds. In fact, it's a lot of fun!

First, you need to plan your video. This involves choosing the products you want to feature, planning the scenes where they'll appear, and scripting the video. Then, you need to film the video, edit it, and add the product tags. Finally, you upload the video to your website or video commerce platform, and voila! You have a shoppable video.

Best Practices for Product Tagging and Shoppable Video

Product tagging and shoppable video are like tools in your video commerce toolkit. And like any tools, they need to be used correctly to get the best results. So, here are some best practices to help you get the most out of your product tagging and shoppable video efforts.

First, make sure your product tags are accurate and relevant. This means tagging the right products in the right scenes, and linking them to the correct product pages. Second, make your product tags subtle yet noticeable. They should blend in with the video, but still catch the viewer's eye. And third, test your product tags and shoppable videos to make sure they work properly. There's nothing more frustrating for a viewer than clicking on a product tag that doesn't work!

Choosing the Right Products to Tag

Choosing the right products to tag is like choosing the right ingredients for a recipe. You need to choose products that are relevant to the video, appealing to your target audience, and likely to drive sales. So, think carefully about the products you choose to tag, and make sure they're a good fit for your video and your audience.

Also, don't go overboard with product tagging. Too many product tags can be overwhelming for viewers, and can detract from the video content. So, be selective with your product tags, and focus on quality over quantity.

Designing Effective Product Tags

Designing effective product tags is like designing a good sign. They need to be clear, noticeable, and easy to understand. So, use clear and concise text, choose colors that stand out against the video background, and use a size that's easy to see without being too intrusive.

Also, make sure your product tags are mobile-friendly. Many viewers will be watching your videos on their mobile devices, so your product tags need to be easy to click on a small screen. So, keep your product tags simple, clear, and mobile-friendly.


And there you have it, dear reader! You've now ventured through the magical world of product tagging and shoppable video, and emerged on the other side with a wealth of knowledge and insights. So, what are you waiting for? It's time to start tagging your products and creating shoppable videos, and take your video commerce strategy to the next level!

Remember, product tagging and shoppable video are powerful tools in your video commerce arsenal. Use them wisely, follow the best practices, and you're sure to see great results. So, go forth and conquer the world of video commerce. We believe in you!