Customer Engagement: Video Commerce Explained

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Welcome to the world of Video Commerce, where the magic of video and the power of commerce come together to create an engaging shopping experience. But wait, let's not get ahead of ourselves. First, let's understand what we're dealing with here.

Video Commerce, or as we like to call it, the future of shopping, is an innovative way of engaging customers by integrating shopping experiences directly into videos. Think of it as watching your favorite cooking show and being able to purchase the ingredients or utensils used directly from the video. Sounds fun, right?

Understanding Video Commerce

Before we dive into the nitty-gritty of Video Commerce, let's take a moment to understand what it is. Video Commerce is a form of e-commerce that allows consumers to purchase products directly from a video. This is achieved by embedding product links within the video, making it interactive and shoppable.

Now, you might be wondering, why Video Commerce? Well, in an era where online shopping is the norm, Video Commerce adds a layer of interactivity and engagement that traditional e-commerce lacks. It brings products to life, making shopping a more immersive and enjoyable experience.

The Role of Video in Commerce

Video has always been a powerful tool for storytelling. It has the ability to captivate audiences, evoke emotions, and convey messages in a way that text or images alone cannot. In the context of commerce, video serves as a medium to showcase products in action, providing consumers with a better understanding of the product's features and benefits.

Moreover, video allows for a more personalized shopping experience. Through product demonstrations, tutorials, and reviews, consumers can see how a product works, how it looks in real life, and how it can solve their problems. This not only helps in making informed purchase decisions but also builds trust and credibility for the brand.

How Video Commerce Works

Video Commerce works by integrating product links into a video. These links can be embedded in various ways, such as through clickable hotspots, overlays, or sidebars. When a viewer clicks on a product link, they are directed to the product page where they can view more details and make a purchase.

But it's not just about embedding product links. Successful Video Commerce requires strategic planning and execution. It involves creating engaging video content, selecting the right products to feature, positioning the product links at the right time and place, and optimizing the video for different platforms and devices.

The Importance of Customer Engagement in Video Commerce

Customer engagement is the heart and soul of Video Commerce. It's what makes Video Commerce more than just a shopping platform. It's about creating a connection between the brand and the consumer, making shopping a two-way interaction.

Engaged customers are more likely to make a purchase, become repeat customers, and advocate for the brand. Therefore, fostering customer engagement should be a key objective of any Video Commerce strategy.

Engaging Customers Through Interactive Video

Interactive video is a key component of Video Commerce. It transforms passive viewers into active participants, making them a part of the shopping experience. Through interactive elements like clickable hotspots, viewers can explore products, access additional information, and make purchases, all without leaving the video.

But interactive video is not just about functionality. It's also about creating engaging and entertaining content. This could be through storytelling, humor, animation, or any other creative approach that resonates with the audience. After all, the more engaged the viewer, the more likely they are to make a purchase.

Personalizing the Shopping Experience

Personalization is another important aspect of customer engagement in Video Commerce. By tailoring the shopping experience to the individual needs and preferences of each customer, brands can create a more relevant and meaningful interaction.

This can be achieved through personalized product recommendations, tailored video content, and personalized shopping journeys. For example, a beauty brand could create a makeup tutorial video featuring products that are suited to the viewer's skin type and preferences. The viewer can then purchase the featured products directly from the video, making for a seamless and personalized shopping experience.

Shoppable Video: The Star of Video Commerce

Now, let's talk about the star of the show, Shoppable Video. Shoppable Video is a type of video that allows viewers to shop products directly from the video. It's like having a virtual shopping assistant who not only shows you the products but also lets you buy them on the spot.

Shoppable Video is a game-changer in the world of Video Commerce. It takes the shopping experience to a whole new level, making it more interactive, engaging, and fun. It's not just about watching a video; it's about being a part of the video.

The Power of Shoppable Video

Shoppable Video has the power to transform the way people shop. It breaks down the barriers between content and commerce, making shopping a seamless part of the viewing experience. With Shoppable Video, viewers can discover, explore, and purchase products all within the same video.

Moreover, Shoppable Video provides a more immersive and engaging shopping experience. It allows viewers to see products in action, understand their features and benefits, and make informed purchase decisions. This not only enhances the shopping experience but also builds trust and credibility for the brand.

Creating a Successful Shoppable Video

Creating a successful Shoppable Video requires a blend of creativity, strategy, and technology. It's not just about making a video shoppable; it's about making it engaging, relevant, and easy to shop.

The first step is to create engaging video content. This could be through storytelling, product demonstrations, tutorials, or any other approach that resonates with the audience. The video should be visually appealing, informative, and entertaining to keep the viewers engaged.

The next step is to select the right products to feature in the video. The products should be relevant to the video content and the target audience. They should also be visually appealing and easy to showcase in the video.

The final step is to integrate the shopping functionality into the video. This involves embedding product links into the video, positioning them at the right time and place, and making them easy to click and shop. The shopping process should be seamless and intuitive, with minimal steps and distractions.


Video Commerce is revolutionizing the way people shop. It's making shopping more interactive, engaging, and fun. And at the heart of this revolution is Shoppable Video, the star of Video Commerce.

But remember, successful Video Commerce is not just about technology; it's about customer engagement. It's about creating a connection between the brand and the consumer, making shopping a two-way interaction. So, let's embrace the power of Video Commerce and create shopping experiences that are not just shoppable, but also memorable.