🚀 6 Ecommerce Trends You Can't Afford to Ignore in 2023
Get the Trends Guide

Increase AOV with Ghost’s Video Conversational Commerce Platform

Go beyond text messaging with interactive video and co-browsing

Offer conversational commerce on-demand or via appointment

Speed up the time to conversion with in-call add to cart and checkout

Speak with a Conversational Commerce Expert ➝

How Conversational Commerce Works

01.

Shoppers request video commerce support on demand

The idea behind any conversational commerce platform has always been to provide personalized, one-on-one support on demand. With Ghost, shoppers see calls-to-action throughout your site to connect with a live associate and join the live shopping queue.

02.

Ecommerce associates co-shop with customers

During a video-based conversational commerce call, shoppers are no longer limited to sending text-based messages to a sales associate. Instead, both the shopper and live shopping associate appear on video, layered on top of a retailer’s ecommerce site. During the session they can browse the site together, with the associate answering questions and sharing products on the site they feel might work for a shopper’s needs.

03.

Add to bag and checkout

Both the associate and shopper can add products to the bag during a Ghost conversational commerce call. When a customer is happy with their cart, they can initiate checkout during the call or complete it on their own after disconnecting.

Why video commerce

Build shopper confidence

Cart abandonment is often the result of not enough information. On demand live commerce can answer questions in seconds that may have taken a shopper hours to research.

Reduce returns

Shoppers considering multiple items may end up ordering all of them with the intent of returning some. Getting on a live commerce call helps shoppers hone in on their ideal product, boosting customer confidence to potentially drop return rates.

Track individual live commerce associate conversions

Whether your experience is hosted by live video commerce associates, influencers, retail staff, or customer service teams, see the number of calls connected and converted to track the real-time ROI and performance of each associate.

Assist shoppers at every stage of their journey

Point shoppers at the beginning of their buying journey to products that suit their specific needs. Answer questions and provide guidance for customers in the consideration phase to drive conversion rates of up to 40%.

Increase AOV with truly personalized recommendations

AI only takes into account patterns, not preferences. Live commerce associates are able to respond to a shopper’s individual needs and suggest products that truly suit them, boosting average order values by up to 30%.

Provide tailored offers that drive instant conversions

Forget one size fits all promotions. Empower live shopping associates with customer incentives to drive hesitant shoppers to hit checkout.

Offer a perfect hybrid between in-store and online shopping

Give customers the flexibility of shopping anywhere, any time, coupled with the bespoke in-store service they’re used to receiving. Eliminate the need for high construction costs and long-term leases by setting up virtual ‘ghost stores’ to host live commerce calls.

Rapidly test and deploy marketing and promotions 

Train live commerce associates on new messaging, products, and promotions. Get rapid feedback on what’s driving customer interest and conversions and scale up to your other marketing channels.

Why live video clienteling

Build up a new customer book with on-demand live shopping

Look beyond your existing customer list and offer on-demand clienteling support to all shoppers. Provide recommendations, show products over video, and inspire shoppers to checkout within a call.

Connect with remote customers

Not every personal shopping customer can make it into the store on a regular basis. Stay in touch with distant clienteling shoppers by connecting through live video co-shopping.

Work within a shopper’s existing closet or space

Live shopping lets personal shoppers enter the customer’s home from anywhere. Shoppers can ask for assistance to style an outfit based on items they already own, or show a physical space they’re looking for decor support with.

Allow shoppers to book their own appointments

Give clienteling customers the option to jump on a live shopping call or connect with your personal shoppers on their own terms by booking an appointment. Control appointment times as well as on-demand live shopping windows.

Increase average order values with personalized recommendations

The reality of AI-based product recommendations is they’re keyed into patterns, not shopper preferences. Live video clienteling software like Ghost lets your associates collect more information to suggest products that a shopper is more likely to convert on.

Bring the theater of the store to your customer’s home

The best customers don’t need to ever set foot into a retail store, but they can experience it through Ghost’s video clienteling platform. Take shoppers on a virtual tour and pick products on the fly that suit their needs.

Offer a new gold standard of customer service

Not every customer or every transaction requires a one-on-one clienteling approach. But having it available sets your business apart, by making every shopper feel like a VIP when they need it.

Go beyond chat and drive more conversions 

On-demand clienteling can give shoppers quick answers to help them make purchase decisions instead of waiting for a scheduled appointment. Plus, sales associates can send links to a Ghost co-shopping experience that goes beyond the chat interactivity many clienteling tools are limited to.

Why video commerce

Save time over texting

Some things are easier said in conversation than typing. Video conversational commerce offers one-on-one personalized support like other conversational commerce companies, but all a shopper needs to do is speak - not type.

Provide visual feedback

A missing gap with many conversational commerce platforms is how much they’re rooted in texting or static images. Video commerce lets shoppers see a product in any dimension, in real time, or even share something in their living space or closet that they need advice on.

Drive more checkouts within a call

Chat-based conversational commerce apps tend to end once the shopper has gotten information they’re looking for. Ghost lets shoppers add products to their bag and checkout, driving up to 20x higher conversion rates over typical ecommerce conversions.

Skip the frustration of AI 

Chatbots have a limited range of effectiveness when it comes to resolving customer questions. Save shoppers time trying to navigate the chatbot labyrinth and offer on-demand support with an actual human.

Increase AOV with personalized recommendations

One major perk of conversational commerce comes down to interacting with a real person who can gather information and point shoppers in the right direction. This trust-building interaction leads to bigger basket sizes when an associate successfully recommends other products a shopper may want to try.

Push low-funnel shoppers across the finish line

Sometimes a shopper just needs a little more information. Conversational commerce is an on-demand service to provide rapid answers and convert more shoppers, more quickly, dropping cart abandonment rates.

Learn from your customers with instant feedback

Ecommerce merchants are always looking for ways to understand what’s working and what needs work. Forget stale feedback surveys and get real-time input from customers on what they’re loving with your merchandising and site experience.

Reduced returns

Many online shoppers will order multiple items ‘just to try’, to see products up close, or to compare items. Interacting with an associate can help shoppers narrow down what they’re looking for and potentially save them (and your business) the pain of returns.

Discover why GhostRetail is a trusted video conversational commerce app used by the world’s most customer-obsessed brands

Book a Live Demo  ➝

Frequently asked questions about live video commerce

What is live video commerce?

Where can I host live commerce calls from?

Who should staff my live video commerce experience?

How to get started with live commerce?

What if I have too many customers trying to join the live commerce queue?

What’s the difference between live commerce and a Zoom call?

Frequently asked questions about clienteling

What is clienteling?

What if I already have a clienteling app for my ecommerce business?

What’s the difference between Ghost and other clienteling platforms?

How to get started with clienteling?

Frequently asked questions about conversational commerce

What is conversational commerce?

How is Ghost’s live shopping platform conversational commerce?

What’s the difference between Ghost and other forms of conversational commerce?

How to get started with conversational commerce?

Keep Exploring

Keep Exploring

Keep Exploring

What’s a Rich Text element?*

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

What’s a Rich Text element?*

Eliminate objections by breaking down shipping, payment, and return policies

Eliminate objections by breaking down shipping, payment, and return policies

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of"

nested selector system.

What’s a Rich Text element?*

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

head

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside

of" nested selector system.

Offer white labeled live video co-shopping to online shoppers, staffed by brand ambassadors, retail staff, customer support, or influencers 

Build trust and help customers find what they need fast while boosting cart sizes with thoughtful, truly 1:1 recommendations

Answer questions, suggest cross-sells, and walk customers all the way through checkout to reduce cart abandonment and lower returns

Shorten or eliminate the consideration phase of buying